The mystery of the "dragon head" plot of land in Seoul: The Samsung family has lived there for many years without moving.

In the heart of Seoul, Yongsan district has long been considered a "prime location" for South Korea's ultra-wealthy. Not only is it famous for its central location, but it has also become a densely populated area for some of the country's most powerful conglomerate families.

According to Chaebul statistics, in 2020, nearly one-fifth of the 243 richest people in South Korea – equivalent to about 48 individuals with assets exceeding 100 billion won – chose to live in the Hannam-dong and Itaewon areas.

The resident list here boasts a host of big names from the business world. These include Suh Kyung-bae, CEO of AmorePacific; Chung Mong-koo, Chairman of Hyundai Motor; Chey Tae-won, Chairman of SK Group; and the late LG Chairman Koo Bon-moo. However, the most prominent feature is the strong presence of the Samsung family – one of the most powerful families in Asia.

The family of the late Chairman Lee Kun-hee had practically established their own "territory" in Yongsan. He, his wife Hong Ra-hee, and their two daughters Lee Boo-jin and Lee Seo-hyun lived in Itaewon. Meanwhile, his sister Lee Myung-hee and her two children, Chung Yong-jin and Chung Yoo-kyung, chose Hannam-dong. Vice Chairman Lee Jae-yong also owned a separate residence in the area, further solidifying the Samsung family's presence in the heart of the capital.

The Samsung family's properties here are among the most luxurious in South Korea. Lee Kun-hee and his wife's villa was once valued at $19.51 million, considered the most expensive in the country. These homes are designed with exceptionally strict security standards, using bulletproof glass up to 10cm thick, sturdy walls, and a multi-layered security system. Notably, the area comprising the four villas belonging to family members is also surrounded by a separate fence, creating a rare, secluded space right in the heart of Seoul.

The fact that top tycoons are unanimously choosing Yongsan is no coincidence. Hannam-dong boasts a prime location overlooking the Han River and backed by Namsan Mountain – a land formation considered the "dragon's head" in feng shui, symbolizing prosperity and power. Meanwhile, Itaewon, situated nearby, is likened to the dragon's "nose" and "tongue," avoiding a direct view of the river and creating balance and stability. These feng shui elements are believed to have significantly influenced the tycoons' decision in choosing their residence.

Therefore, the Samsung family is believed to have left Hannam-dong – their home for decades – to move to Itaewon, building their own "headquarters." This is not just a residence but also represents a long-term strategy regarding the family's power, wealth, and succession. Concentrating multiple mansions in the same area enhances privacy while creating a tight security network.

Not only is Yongsan a hub for the ultra-wealthy, but it's also considered one of Seoul's most strategically valuable areas. Located in the heart of the capital, this district serves as a crossroads between financial, administrative, and cultural districts. From here, residents can easily connect to bustling areas like Gangnam and Jongno.

Yongsan's uniqueness lies not only in its geographical location but also in its blend of tradition and modernity. On one hand, the area boasts upscale, secluded residential areas with strict security systems, catering to the absolute privacy needs of the elite. On the other hand, it is close to commercial centers, embassies, and international cultural spaces, creating a convenient and upscale living environment.

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