Beyoncé won Grammy but still flopped, concert tickets are unsold, no one wants to buy, retire?

2025 is a memorable year for Beyoncé. Finally after 28 years, the singer lifted the Grammy Album of the Year trophy for the most successful country album of 2024 - Cowboy Carter.

This is also a historic victory when Beyoncé is the first black female artist in this century (counting the history of the award, only after Lauryn Hill in 1999) to win this category. Beyoncé brings her total Grammy trophies to 35, the artist with the most awards in history.

However, despite winning Best Country Album, the singer has failed to sell out her Cowboy Carter tour. According to the latest reports, only three of the 30 shows have been sold out, while the remaining 27 shows still have plenty of space. Some shows even have a large number of unsold tickets.

One of the toughest markets for Beyoncé has been the UK. Earlier this month, The London Times ran an article headlined: “She’s a global superstar – so why can’t Beyoncé sell out the UK?” According to the article, Ticketmaster was prepared for a rush of tickets, but in the end, it never happened.

Part of the reason may be that British audiences have had a hard time accepting the country style of Cowboy Carter. One fan told the media: "Although I love Beyoncé, Cowboy Carter is not my style. So I decided not to buy a ticket."

In the US, the situation is no better. Fans who spent big bucks on Beyoncé’s “Renaissance Tour” just two years ago were also shelling out big bucks last year for Taylor Swift’s “The Eras Tour.” This makes audience financial clout a major factor.

"Fans are not impressed with Cowboy Carter," one music industry expert told News Nation. "They spent money to see her two years ago, then spent big to see Taylor Swift. And the economy is not doing so well." Another expert ominously warned: "Sometimes you don't retire. Your fans retire you."

One of the biggest problems with the Cowboy Carter tour is the high ticket prices. Tickets for the tour range from hundreds to thousands of dollars, leaving even Beyoncé's most loyal fans shaking their heads in disbelief.

Immediately after tickets went on sale, social media was flooded with negative reactions:

- "Beyoncé and Ticketmaster are really driving me crazy. $950 for a decent seat before fees? And resale prices are up to $4,000-$6,000!" - one Twitter user fumed.

- "I'd pay a fortune to see Beyoncé, but $1,000 for all the floor seats is outrageous!" - another fan fumed.

- "Beyoncé's ticket prices are too expensive. Does she want her fans to go into debt to add to her billion-dollar fortune?" - another fan criticized.

Fans' anger is understandable, especially when they compare this ticket price to the 2023 "Renaissance Tour": "I paid $600 for Renaissance tickets and sat right in front of the stage! Now she wants me to pay almost double? Winning a GRAMMY can't make her value increase that fast!".

A month after going on sale, tickets have yet to sell out, suggesting that Beyoncé’s pricing strategy may be in trouble. If the singer doesn’t adjust ticket prices soon, she could end up performing in front of empty seats—something no artist wants.

Given the current situation, Beyoncé may need to consider reducing ticket prices or launching promotions to encourage fans.

Taylor Swift lost the title of "Great Pop Star of the 21st Century" to Beyoncé Hoàng Phúc21:00:41 04/12/2024Over the past few months, Billboard magazine's selection of the 25 greatest pop stars of the 21st century has attracted great attention. In the end, Beyoncé was honored, beating runner-up Taylor Swift.