ViruSs earns huge income from drama, the scandal maker benefits, only the viewers are led by the nose?

In the past few days, the series of dramas between ViruSs and his ex-lovers has kept people constantly curious. When the situation reached its climax, the people involved suddenly withdrew. Leaving the audience in a state of confusion, causing many conflicting opinions.

On the evening of March 29, ViruSs and Ngoc Kem both apologized, endin.g all the noise that caused a stir on social networks. At each questioning and explanation session of ViruSs, 1-2 million views are considered normal. The total number of views of Phao's livestream questioning ViruSs (also on ViruSs's livestream) reached 4.8 million, with a peak of 1.6 million concurrent viewers.

After work, "everyone goes home". Ngoc Kem is still a TikToker with million-view videos, ViruSs continues to earn mone.y through donations from livestreaming. The remaining people who are surprised are the audience - especially those who spend a lot of mone.y to buy monthly comment packages just to watch the drama.

Traditionally, when celebrities in general (artists, KOLs...) are involved in a scandal and are turned away by public opinion, most choose to step back, wait for things to calm down and apologize.

ViruSs is proving the opposite. The male streamer is willing to appear publicly and directly confront the storm of public opinion. The climax is the direct response to rapper Phao - who released a diss rap "accusing" him with negative things.

Sharing with Tien Phong, a media expert working at TikTok (requesting anonymity) said ViruSs's formula is simple but effective: Outrage creates interaction, interaction creates mone.y.

Viewers participated out of curiosity and anger, some even used the name of women who were deceived to condemn the bad guys. But they themselves unintentionally "fed" the recommendation algorithm. To "have the right" to comment offensively, the audience themselves had to register and pay a fee of 135,000 VND/month. That translates into real mone.y flowing into the wallets of the very people they are angry with.

ViruSs not only takes advantage of his fans' loyalty, but also leads his haters by the nose. The male streamer turns every emotional extreme into a stream of mone.y regardless of its source.

It was a clever “anti-media” move: using the hammer and sickle of public opinion to forge a sales armor. He didn’t need to protect his image, he just needed to keep attention – because in the digital world, attention is worth more than prestige.

Looking deeper into the number.s after the livestream: a total of 4.8 million views, peaking at 1.6 million concurrent viewers. According to the record, ViruSs received a large number of virtual gifts from viewers, including high-value icons such as lions, dolphins and TikTok Universe.

Each gift, when converted into mone.y, is worth from several million VND, even tens of millions of VND. Regarding the "shockin.g" live sho.w on the evening of March 28, reaching 4.8 million viewers, ViruSs ranked 6th in the list of Top LIVE Creators, earning about 300,000 diamonds (equivalent to 3,000 USD).

It is worth mentioning that ViruSs does not sell products during the livestream or promote any brand. The content mainly revolves around confrontation, feedback, and explanation, but it is the dramatic, conflicting, and "exposing" elements that create the effect of attracting viewers.

And after all, ViruSs and Ngoc Kem apologized one after another. But to whom? ViruSs did not apologize to his ex, did not send a message to those directly hurt by the scandal, but only spoke to those "not involved but affected". Ngoc Kem was gentler, apologizing to the audience for letting things go too far, but absolutely did not release any evidence or specific confirmation - closing the noise with silence and letting the public judge for themselves.

Looking back at the whole incident, it is clear that ViruSs, Ngoc Kem and the old cast did not completely lose in this media war. Despite being notorious, they gained more attention, views and a lot of value converted into "cash". But the audience - those who accidentally became witnesses to each livestream, each indirect kick, each hidden story - were the ones whose emotions were "dramatized", exhausted by the series of accusations of adulter.y.

There is a clear paradox going on: insiders benefit from the noise, while outsiders become "emotional waste" that is dumped every minute and every hour. And when patience is worn out by drama after drama, when the internet is no longer a place to relax but full of gossip, then the audience - the ones who once cheered, shared, and sympathized - will be the first to leave.

ViruSs 'commercializes' love drama, 3 "aired" episodes bring in shockin.g numbers? Bảo Yến16:19:17 30/03/2025Amidst the controversy with Phao and Ngoc Kem, ViruSs continuously livestreamed and turned on the mode to collect comments, receiving a series of virtual gifts worth tens of millions of dong, causing a stir in public opinion.