V and RM (BTS) discharged from the army, fans ignored HYBE's warning and rushed in screaming crazily

RM and V, members of BTS, have completed their 1 year and 6 months of military service. The joy did not last long, as the two BTS members received a storm... because of the upsetting behavior of fans and HYBE staff at their discharge event.

According to KoreaBoo, Korean netizens criticized BTS fans for their defiance. Although HYBE announced that they hoped fans would not gather at the area where RM and V were discharged from the military this morning, BTS fans still flocked to the venue. When they arrived at the venue, many ARMYs fought and stole the media's position to livestream V and RM's discharge. Not only that, they also screamed like crazy when V and RM solemnly performed the discharge ceremony in the military and when the two male idols answered media interviews.

Notably, the footage from the scene shows that despite BTS fans' extreme behavior, which was not appropriate for a serious military event, HYBE's staff still ignored them. They also did not stop the flow of fans rushing to the event area, contrary to their previous statement.

The behavior of HYBE staff and BTS fans caused outrage and was heavily criticized by netizens across Korea. This controversy made V and RM's happy day incomplete, and the image of both was more or less negatively affected. Besides the complaints, many viewers also expressed sympathy for V and RM when both "got shot for nothing".

After V and RM, this June, BTS fans will welcome Jimin and Jungkook, who are expected to complete their military service on June 11, while Suga will end his service on June 21.

V and RM's military discharge also caused HYBE's stock to skyrocket. In the context of the fierce competition in the Korean entertainment market, BTS is once again expected to trigger a "revival effect" for HYBE, from revenue, fanbase commerce to stock price.

According to K-media Star News, as of the morning of June 9, HYBE shares have risen 6% in five days, reaching 302,000 won - a significant increase compared to the recent price correction. The increase started on June 2, when the stock price was at 272,000 won and has been climbing steadily through each trading session, thanks to the news that BTS members are preparing to complete their military service this month.

The surge in stock value before the group's official comeback shows that BTS doesn't need to release new music to make the market "shake up." That's the power of a global music label, where artists not only create hits, but also shape financial trends.

Since the end of 2022, each BTS member has enlisted in the military, leading to a temporary halt in group activities. During that time, HYBE has mainly relied on solo projects and artists from other groups such as SEVENTEEN, NewJeans, LE SSERAFIM... However, no one can deny that revenue from BTS still accounts for the largest proportion in HYBE's history.

BTS's comeback with a full lineup of 7 opens a new cycle. From group albums, world tours, commercial campaigns, games, to the fan commerce ecosystem (Weverse, merchandise, fan meeting events), all promise to make a strong comeback, bringing in trillions of won in revenue next year.

Many analysts believe that the current increase in HYBE stock price is still an expectation reaction. However, once the group actually reunites with a specific product and a clear launch strategy, the stock value can continue to grow steadily and in the long term. Notably, BTS is currently the fifth largest shareholder of HYBE, so the group's comeback will not only affect the company, but also directly affect the asset value of the members themselves. This is a typical example of the artist-shareholder model working together for the common good.

One of BTS’s most valuable assets is its massive fan base (also known as ARMY ), spread across the world. In the absence of the group, fandom spending has dropped significantly, directly affecting the business models that HYBE has built around its fanbase – including the Weverse platform, revenue from merchandise, event tickets, and many other digital products.

Jimin - Jungkook (BTS) reveals rare photos in the army, fans are "more confused" when they see this! Phi Yến16:24:51 23/12/2023BTS's military photos have just been leaked, causing people to panic. In particular, even though Jimin and Jungkook only revealed their eyes, ARMY still quickly recognized their idols.