Jackie Chan fell from grace because of "fake" products, considered the "evil spirit" of brands

Nowadays, brands that want to reach consumers always choose famous people to promote their products. However, the Chinese media is extremely hesitant to mention Jackie Chan in their strategies.

Jackie Chan is a world-famous action and martial arts superstar. As an S-class artist and loved by audiences of all ages, he was once considered a "golden face" in the media and sought after by leading brands. However, his repeated scandals of promoting fake products led to Jackie Chan being boycotted. In particular, the incident in which this actor became the representative for a shampoo brand that sold products containing carcinogens was considered an indelible stain in the illustrious career of the "Kung Fu King".

In 2008, Jackie Chan was in trouble when the products of the Tu Niem brand, which he represented, were found to be unsafe for food hygiene. Through random testing, the products of this brand were found to contain large amounts of staphylococcus aureus bacteria, forcing the health authorities to issue an urgent nationwide recall order. Staphylococcus aureus is the agent that causes purulent infections in humans such as pneumonia, pseudomembranous colitis, pericarditis, and bloo.d infections. However, the noisy promotion that caused him to be widely boycotted was the image representative of the Ba Vuong brand.

In 2007, Jackie Chan accepted to be the representative for the Royal Wind Group's hair care brand Ba Vuong. He filmed many videos, took promotional posters, and even wrote articles about using Ba Vuong's products to prevent hair loss in middle ag.e. Jackie Chan's direct participation in many large and small promotional campaigns, as well as his experience with the products, made millions of consumers trust and buy and use Ba Vuong's shampoo.

In 2010, Hong Kong's Next Magazine (China) caused a stir when it published test results showing that the Ba Vuong shampoo product, including the anti-hair loss line and some other hair care products of the Royal Wind Group, contained 1,4-Dioxane - a compound classified by the US Environmental Protection Agency (EPA) as potentially carcinogenic to humans. This information quickly attracted public attention and raised concerns about product safety.

As the ambassador of the Overlord brand, Jackie Chan has become the focus of criticism for his greed for mone.y, false advertising, and disregard for product safety for high salaries. After a long period of being "boycotted" by the public, Jackie Chan has denied all accusations and claimed that someone is deliberately trying to harm him and Overlord. The actor emphasized that he and his colleagues are always careful in choosing products to promote.

After that, although he was not sued or punished, Jackie Chan's image was greatly affected, his reputation was seriously damaged because of the scanda.l. To this day, the event "Jackie Chan promoting shampoo containing carcinogenic substances" is still a bad reputation in this superstar's career.

In Chinese showbiz, Jackie Chan is praised as a "box office guarantee", once bringing huge revenue to the works he starred in. However, for the media, the actor is considered a "demon". According to Sohu, most of the brands Jackie Chan represents have problems from management to product ingredients. Therefore, after only a short time of operation, most of the brands have been involved in shocking scandals, and some have even been permanently eliminated. Chinese showbiz calls this "Jackie Chan's curs.e".

Not only domestic Chinese brands, some foreign companies after inviting Jackie Chan to appear in TVCs also fell into a difficult situation. Although they did not g.o bankrup.t, they were forced to stop production and withdraw from the billion-people market because they could not sell their products, typically the car company Caddy or in recent years, Mitsubishi.

This series of coincidences made Jackie Chan an unlucky person in the eyes of the commercial world. For the Chinese public, because the brands that the top actor chose to promote were unstable, they gradually lost trust in the products he represented. Later, to avoid further decline in reputation, Jackie Chan also signed fewer contracts to be a representative. This is also the reason why, despite being an S-class star in Chinese showbiz, Jackie Chan's image is not widely spread in the commercial field.

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