Taylor Swift is forever a pipe dream for Korea

Unable to bring Taylor Swift back to Korea to perform, CEO Hyundai Card shared with disappointment: "I could have heard 'Hello, Seoul!' instead of 'Hello, Tokyo!'". It can be said that Taylor Swift will forever be a pipe dream for Korea.

The Eras Tour is considered a special cultural and entertainment event, helping to bring great economic benefits to the locations the tour passes through. In Asia, there are only two countries that Taylor Swift's tour will visit: Japan and Singapore.

When Taylor Swift's popular tour Eras Tour was announced, new destinations were announced. However, what is surprising is that Korea - a large music market and famous for K-Pop - is not on the list of Eras Tour venues. Speaking about this issue, CEO and Vice Chairman of Hyundai Card Chung Tae Young publicly admitted his regret at not being able to invite the female singer to Korea.

"I should have brought this concert to Korea and heard 'Hello, Seoul' instead of 'Hello, Tokyo," Chung Tae Young shared in a post on his personal page after attending his concert. Taylor Swift in Tokyo (Japan).

The reason for this shortfall is due to a number of challenges, such as the ongoing renovations at the main Jamsil Olympic Stadium - the only venue in the region that can host a concert of "huge" caliber. Taylor's, with a capacity of 70,000 people. In addition, other potential venues such as Gocheok Sky Dome and Seoul World Cup Stadium cannot be booked in advance.

Korea has concert venues, but not all of them can accommodate tens of thousands of spectators. Ko Kee Ho, vice president of the Korean Concert Industry Association (Mciak), said: "The current booking congestion is very serious. Taylor Swift did not come to Korea to attract attention, but there are big stars Like Coldplay, Sam Smith also ignored us."

It is customary for concerts to be held at sports stadiums, but stadiums with enough capacity are scarce in Korea. KSPO Dome has 15,000 seats, considered a good choice for artists. That means stars flock here to book performances.

Meanwhile, Taylor Swift's "The Eras Tour" is the highest-grossing tour of all time and the first tour in history to surpass the $1 billion mark in revenue.

Notably, when Canada was removed from the list of tour countries, Prime Minister Justin Trudeau quoted Swift's song lyrics on his personal account to attract the tour.

Furthermore, heads of state or parliamentarians from various countries such as Chile, Thailand, Hungary and Argentina actively promoted the tour, demonstrating its global appeal.

Another reality is that Taylor Swift's last show in Korea did not leave a good memory for the female singer, especially when tickets in Korea were not sold out. Therefore, Mr. Chung Tae Young, CEO of Hyundai Card, said that hearing Swift say "Hello, Seoul" in the near future is just wishful thinking.

An industry insider said that there will come a time when Taylor Swift will think about going to Korea to perform. "Revenue is important, but it shouldn't always be a priority. Swift's agency has to consider everything, potential income, expenses, fan base, online engagement.". .

The fact that Taylor Swift's previous concert in Korea did not sell out despite its small capacity puts this country behind on the priority list. But there are also some people who believe that the female singer's rejection of Korea comes from national power.

It is reported that the Singapore government offered incentives, including a $3 million sponsorship for the female singer to perform exclusively in Singapore during Era Tours Southeast Asia.

Taylor Swift caused many Singapore stores to suddenly lose revenue after the concert Khánh Huyền18:10:52 15/03/2024Many businesses did not benefit when Taylor Swift brought The Eras Tour to Singapore. Revenue even decreased, although previously, according to statistics, Taylor's concert had brought huge profits to Singapore.