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Singer-songwriter Taylor Swift is getting a big chance to regain ownership of the original recordings of the songs that made her famous in the early days.
Currently, Taylor 's first 6 albums including Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation are in the hands of investment company Shamrock Capital. Sources said Shamrock is considering selling these recordings, opening a rare door for Taylor to officially "re-own" the precious music archive, ending a dispute that has lasted for many years in the entertainment industry.
The most notable thing in the story of Taylor Swift's recording ownership is the controversial role of Scooter Braun , the music mogul who has become the focus of harsh criticism from the female singer.
In 2019, Braun spent about $300 million to buy Big Machine Records, the label that holds Taylor's original recordings. However, after a short time, he sold these recordings to investment firm Shamrock Capital for a profit.
Sources say Scooter Braun is currently "pulling the strings" behind this transfer deal, attracting a lot of attention in the entertainment industry.
Also in 2019, Taylor Swift revealed that she was denied the right to buy back the master recordings unless she signed a strict non-disclosure agreement (NDA), which required her not to reveal or criticiz.e Scooter Braun. She also claimed that she was never given a specific price for the purchase, and that even though she did not sign any agreement, Taylor was still bound by the NDA.
In a viral post, Taylor wrote: "Braun only agreed to sell on the condition that I remain silent about his actions, which is completely unacceptable."
Before the deal between Scooter Braun and Big Machine Records took place, Taylor Swift directly approached the label's founder, Scott Borchetta, with the desire to buy back her master recordings. However, according to the singer, Scott Borchetta only agreed to sell one album at a time, starting with the least profitable ones. Notably, he also set a condition that Taylor had to commit to releasing new albums under Big Machine to "redee.m" each part of the recordings, a multi-year deal that she absolutely could not accept.
After the rights to her recordings fell into the hands of investment firm Shamrock Capital, Taylor Swift launched a campaign to re-record all six of her first albums under the label "Taylor's Version." The project included not only familiar recordings but also expanded on previously unreleased songs.
The campaign not only helped Taylor assert artistic control, but also became a global phenomenon, achieving resounding success both commercially and culturally.
According to Clayton Durant, a music consultant at CAD Management, Taylor Swift could have to spend between $600 million and $1 billion to buy back all of the master recording rights. However, this huge investment is completely worth it when considering her current net worth, which Forbes estimates at $1.6 billion (2024).
"If Taylor had complete control of the recordings, she would receive the majority of the royalties, and would have full rights to license the music for use in movies, commercials, or television shows, areas in which Shamrock Capital currently profits," Clayton Durant analyzed.
In fact, every time Taylor released the album "Taylor's Version", the streaming of the original versions also increased sharply, which seemed paradoxical but allowed Shamrock to continue to earn revenue from the old recordings, even though Taylor no longer owned them.
Currently, neither Taylor Swift, Scooter Braun nor Shamrock Capital have officially commented on the new deal. However, if everything goes as rumored, for the first time in many years, Taylor Swift may be about to fully reclaim the musical legacy that was taken from her not with tears, but with the power and courage of one of the most successful independent artists of all time.
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