Sheikha Moza - Princess Diana of Qatar: Buys out a luxury brand but refuses to hire a stylist

Dubbed the most powerful woman in Qatar, Princess Moza bint Nasser Al Missned has devoted much of her public life to promoting education and bringing the world fashion industry to the next level. determined.

The Woman Dubbed "The True Ruler of Qatar"

Sheikha Moza (Born 1959) was born in Qatar, the daughter of Nasser bin Abdullah Al-Missned, a famous opposition activist. She is also the mother of the current emir of Qatar and the wife of former Hamad bin Khalifa al Thani leader, one of the most elegant women in the world.

Sheikha Moza was born in Qatar but grew up in Egypt and Kuwait. She returned to Qatar in 1977, at the age of 18, to marry Hamad bin Khalifa Al Thani, a member of the Qatari royal family who eventually ousted her own father in a bloodless coup in in 1995. She was the second of his three wives.

With her dark and regal eyes, she was considered Hamad's favorite wife. The couple has seven children, ranging in age from 31 to 44.

While women in Qatar are still subject to male guardianship laws - meaning they cannot study, travel abroad or work without the permission of a male relative - Sheikha Moza seems to have a lot of freedom, especially regarding her walk and dress.

Many attribute this to her status as not only the spouse of the former ruler but also the mother of the current emir, Tamin bin Hamad al-Thani, who had to compete with 10 brothers. half-brother to the throne for 9 years.

To be named the Babe Paley of the Arab world is no small compliment, and a supporter of the United Nations Sustainable Development Goals is certainly the one who deserves it most.

She paints a picture of unprecedented sophistication and elegance with the turban she wears as an alternative to the headscarf. Her impressive wardrobe includes international designer labels such as Chanel, Dior, Hermès, Ralph & Russo, Stephane Rolland, Jean Paul Gaultier and Valentino.

"Humble, yet edgy, she's found an appropriate style that doesn't offend culture and religion," said Sandra Wilkins, dean of the fashion department at the Virginia Commonwealth University campus in Doha. She is setting ground rules: you can be fashionable and cutting edge, but still have boundaries.Sheikha Moza is a great example of balancing cultural sensibility and subjectivity. international individualism."

Moza was also named to the 2015 International Best Dressed List. She is known for her heavily copied turbans, often paired with vintage Persol sunglasses. An Instagram fan account, sheikhamozafashion, documents her outfits spectacularly and has over 214,000 followers.

Sheikha's passion for fashion has also influenced business decisions: In 2010, the Qatari royal family bought London's iconic Harrods department store for $1.7 billion; Two years later, they acquired the legendary Italian fashion house Valentino for more than $857 million.

Brazilian designer Victor Dzenk told O Globo newspaper: "Besides being a beautiful woman, she is very calm, speaks in a low voice and knows what she wants. She asked me to modify some of the items. The pieces she ordered were short sleeves, she asked for long sleeves and ones with a deep neckline, she asked for a more discreet look.

Indeed, Moza is known for his ingenious ability to adapt classic Chanel pieces to Qatari modesty, while also embracing modern designs by Jean Paul Gaultier and Christian Dior.

Moza recently told Vogue Arabia : "It's my mental health treatment. When I'm exhausted, I go into my dressing room and rummage through my closet, trying to mix things up and make repairs. everything."

No stylist needed, turn your natural fashion sense into a business

The first lady of Qatar, who is famous for her unique style and personality and owns a fortune of nearly 15 billion USD, has no stylist.

This mother-of-seven is also a fashion powerhouse who has not only demonstrated excellent fashion sense, but has also benefited from it. From Harrods to Claridge's and fashion house Valentino, the Gulf nation owns some of Europe's most iconic brands.

It doesn't take a genius to guess that His Highness Sheikha Moza bint Nasser will play a role in the acquisition. Italian luxury brand Valentino was acquired by the Qatari royal family for $860 million in 2012. Qatar Holding acquired a 1% stake in French luxury goods group LVMH Louis Vuitton Moet Hennessy in March 2012 for a price nearly 700 million USD.

It just makes sense to be the most powerful woman in Qatar and one of the most fashionable in the world, owning the iconic Harrods department store in London. With the acquisition taking place in 2010 from Mohammed Al Fayed for a reported $1.5 billion, the Queen of High Fashion will have no shortage of haute couture, especially in the absence of a stylist. around.

In addition, Qatar's Mayhoola Group has invested in fashion houses, including the full ownership of Pal Zileri, Balmain and Valentino Fashion Group. The woman who combines high fashion with Qatari modesty has consistently participated in Fashion Trust Arabia (FTA), launched in September 2018, focusing on womenswear designs.

Own a million dollar real estate in Doha and London

All the royals in Qatar worth $335 billion are owned by the First Lady of Qatar.

Sheikha Mozah bint Nasser Al Missned has acquired a home from London's famous $80 million Cornwall Terrace. She then paid another $40 million for 2-3 Cornwall Terrace, making it one of the most expensive real estate lots.

The $250 million mansion boasts a 33,000-square-foot main house with spa, heated swimming pool, beauty salon, butler and nanny quarters, children's floor, games room, make-up room , massage area, two lifts and a gym.

In addition, she is also owned by the most luxurious Amiri Diwan Palace in Doha.

In particular, among her huge spectacular jewelry collection is the striking Cartier Eternity solid diamond necklace, said to have been modified for Sheikha Moza. Two of the world's largest emeralds, weighing 205 and 206 carats, have been replaced with two oversized white diamonds to match perfectly with the light gray J. Mendel Couture gown she wore at an event in London in 2010.

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