Rihanna's livestream closed the deal on a Chinese app, shocking the music industry

Rihanna's fans around the world are extremely shocked and surprised by a series of images of the female singer livestreaming a deal with her cosmetics brand called Fenty Beauty on a Chinese app. This is a rare and unprecedented thing for Rihanna.

Over the past few days, Rihanna's fans have been extremely excited, unable to believe it's true, with the dizzying series of images and clips shared by the globally famous female singer, Rihanna, who was sitting on a livestream finalizing orders on the occasion of the American company. Fenty Beauty products launched in the Chinese market. As a world-class star, known to everyone, the fact that Rihanna sits on a livestream selling goods and calling for people to apply makes people excited, besides being surprised because no other superstar has ever done this. This is like Rihanna.

Live streaming of orders is a popular form in many Asian countries, this is a quick approach and attracts a large number of buyers. It is extremely reasonable for Rihanna's Fenty Beauty to enter the country of billions of people and for the female singer to learn this form of sales. Besides, directly introducing products, testing everything live, and enthusiastically calling makes netizens even more excited and place more orders.

It is known that Rihanna had a livestream on the Douyin application, which is considered China's Tiktok. Millions of people were moved by this appearance of the female singer. The images cut from the live session were quickly covered widely, and in Vietnam the story was also widely discussed. Some fans even thought that this was a collage and did not believe that Rihanna would go live, but this is completely true.

In recent years, Rihanna seemed to have disappeared from the music map. She turned to business and focused on the brands she founded. However, her name is still extremely huge, the heat has not stopped, and even thanks to business, her name has reached even further. The launch of her Fenty fashion line marked a groundbreaking moment in the industry. Fenty not only disrupts traditional beauty standards but also champions inclusivity with its diverse range of products.

In 2019, Rihanna revealed her collaboration with LVMH (a French international conglomerate specializing in luxury goods), revealing the joint venture's name and logo on its social media platforms. she. In her message of appreciation, she praised LVMH as an ideal partner, expressing her readiness for the world to witness their joint creativity.

This partnership helped Rihanna become the first woman of color to lead an LVMH brand. Fenty represents the addition of LVMH's clothing, footwear, fragrance and accessories lines since 1987, alongside famous brands such as Louis Vuitton, Givenchy and Christian Dior.

The majority of Rihana's net worth is from the value and revenue of her Fenty Beauty cosmetics line. In 2017, at the age of 29, Rihanna initiated the launch of Fenty Beauty. Before this venture, she collaborated with MAC Cosmetics and launched 10 fragrances, but Fenty Beauty marked her first foray into an independent cosmetics brand.

Rihanna makes it clear that Fenty's core goal is to cater to "all types of women", embracing "all skin tones". In just one month after launch, Fenty Beauty achieved a total of $72 million in sales, witnessing widespread sell-outs.

In the UK, Fenty Beauty overtook MAC Cosmetics to become Harvey Nichols' most successful beauty product ever. In September, the department store sold one Fenty Beauty foundation every minute and one lipstick every three minutes. This launch contributed significantly to a 17% increase in LVMH's cosmetics and perfume sales in the third quarter of 2017.

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