Fan Bingbing: From red carpet queen to post-ban mask "boss"!

Fan Bingbing, the symbol of beauty and talent in Chinese showbiz, has reached the pinnacle of glory and fallen into the abyss of a tax evasion scandal. Although she was thought to be "banned", she still made a spectacular comeback, earning billions by selling skin care masks.

In the Chinese entertainment industry full of stars who rose and fell, Fan Bingbing is a rare and shocking story. She is not only famous for her beauty and acting talent, but also a contradictory character, a woman who rose to the pinnacle of fame, then fell into the abyss of scandal, and then made a spectacular rebirth on the business path.

Journey from Qingdao Girl to National Star:

Fan Bingbing, born on September 16, 1981 in Qingdao, Shandong Province, showed an early passion for art. After graduating from the Shanghai Academy of Arts, she began her acting career and quickly landed her fateful role as Jin Suo in the classic film Princess Huan Zhu (1998).

Since her debut role, Pham Bang Bang has made constant efforts, gradually asserting her position. She accepted many roles in movies and television series, gradually escaping the shadow of a supporting role to become a sought-after face. The audience witnessed her transformation through each role, from a graceful young lady to characters with complex inner depth. Her relentless efforts and honed talent have helped her build a professional image, gradually conquering the public and professionals.

From big star to international icon:

Since the mid-2000s, Fan Bingbing's career has flourished, placing her alongside Zhao Wei, Zhang Ziyi, and Zhou Xun in the list of China's "Four Dan Actresses". She has continuously achieved success with diverse roles in many famous films and television series such as The Legend of Wu Meiniang, I Am Not Phan Kim Lien, Lost in Beijing, and Cell Phone. Not only an actress, Fan Bingbing has also demonstrated her abilities by becoming the owner of an entertainment company and a brand ambassador for a series of major domestic and foreign brands.

The pinnacle of Fan Bingbing's international career is associated with the nickname "Queen of the Cannes Red Carpet". Every time she appears at this prestigious Film Festival, she becomes the focus of global media thanks to her gorgeous haute couture outfits and sophisticated fashion style, bearing her personal mark. Her influence is so great that Forbes magazine ranked her as the highest-earning entertainment star in China in 2017, turning her into a symbol of power and wealth. She seemed to be at the pinnacle that no one could reach, but at this moment, a big storm suddenly struck, completely changing her life.

Dark turn and mysterious disappearance:

In May 2018, Chinese showbiz was shocked by one of the biggest scandals in history, Fan Bingbing's tax evasion scandal. She was accused by journalist Cui Yongyuan of using a "yin-yang contract" to hide her income, a serious violation of the law. Public opinion exploded, Chinese media reported the news and demanded an investigation. As a result, Fan Bingbing was ordered to pay a huge fine of more than 884 million yuan (nearly 130 million USD).

The aftermath of this scandal was a shock to her career. Fan Bingbing disappeared from the media for more than 3 months, her work was removed from the airwaves, major brands terminated their contracts, and her social media accounts were virtually frozen. Public opinion called this an implicit ban, an unofficial but heavy sentence, making it almost impossible for her to work in the entertainment industry. After that, she posted a public apology, agreed to pay the entire fine, and withdrew from showbiz for a long time. The halo of the past disappeared, replaced by the image of a failed star, entangled in legal trouble.

Rebirth in the West and a return full of courage:

Instead of giving up, Fan Bingbing chose to face failure and quietly but wisely find a way to come back. She did not rush back to the Chinese market but began to look for opportunities in the international market. In 2023, she made a bold move when she participated in the independent art film Green Night, a work selected to screen at the Berlin Film Festival.

Although not a leading role, this role helped her regain her image and create a new presence on the world cinema map. Instead of trying to confront old prejudices in her home country, she chose to rebuild her personal brand in a new environment, where audiences and professionals value talent more than private life's noise.

Fan Beauty Secret cosmetics tycoon:

With the acting doors all but closed in China, Fan Bingbing found a whole new way to make a name for herself: business. She founded her own cosmetics brand Fan Beauty Secret, focusing on high-end skin care products, especially facial masks.

Her business strategy is extremely smart and effective. She does not open traditional stores but only sells online through social media platforms such as Douyin and Xiaohongshu. She uses her own personal image and reputation to promote, making herself the best representative for the brand. Livestreaming sales with famous KOLs such as Li Jiaqi has created shopping fevers.

The results of this strategy were truly impressive. In just a few minutes of livestreaming, Fan Beauty Secret sold 100,000 products. The brand's revenue in 2024 reached more than 1.45 billion yuan, bringing Fan Bingbing more than 700 million yuan personally. From a fallen movie queen, she became a rich and powerful "mask mogul", turning crisis into opportunity in an unimaginable way.

A different and mature Pham Bang Bang:

After the events, Pham Bang Bang's image has changed significantly. She no longer appears with the noisy, ostentatious appearance of a top star. Instead, she has become gentler, simpler and more mature. She often shares everyday moments with her parents, quietly participates in charity activities and shares positive life values.

The relationship with Li Chen has also ended, but the two still maintain a good relationship. Fan Bingbing now lives an independent, self-reliant life and focuses entirely on her business and personal projects. She has learned to accept and live with herself, no longer dependent on the spotlight of showbiz.

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