Lotte CEO kneels to apologize to the audience, begs to go to the cinema to watch "Mùi Phở" (The Scent of Pho), and Tran Thanh forces screenings?
Hany Đan14:33:13 20/02/2026
Lotte's CEO unexpectedly knelt down, begging audiences to support "Mùi Phở" (The Scent of Pho), immediately bringing up the name of Tran Thanh. The incident sparked controversy about the actual appeal of Vietnamese films compared to the brand image that Tran Thanh has built up over the years.
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