Kim Soo Hyun faces a fine of 413 billion VND after the scandal, 16 brands remove their names

Amid the controversy surrounding the late actress Kim Sae Ron, advertising brands quickly took action against Kim Soo Hyun. Eider, Shabu All Day, and K2 Korea took turns deleting Kim Soo Hyun's image.

Homeplus removed Kim Soo Hyun's image from the app's loading screen. LG Household & Health Care made all of the actor's promotional videos private. He modeled for them from 2012-2015.

Previously, cosmetics company Dinto temporarily suspended all schedules related to the actor. CJ Foodville, which signed Kim Soo Hyun as a model for Tous Les Jours last September, may not renew the contract when it expires at the end of this month.

Kim Soo Hyun has been making a lot of noise these past few days.

Meanwhile, Disney is reportedly keeping Kim Soo Hyun's upcoming Knock Off project intact. Filming for season 2 is still going ahead as planned and there have been no changes regarding the actor's recent issues.

As a big star with many advertising contracts, Kim Soo Hyun could face a significant penalty for breach of contract. According to Munhwa (Korea), his advertising fees range from 700 million won (VND 12 billion) to 1 billion won (VND 17 billion) per year.

Thanks to his popularity in China and Southeast Asia, he once earned 50 billion won (860 billion VND) in advertising revenue after the movie My Love from the Star (2012). At that time, Kim Soo Hyun's annual advertising fee was about 1 billion won (about 17 billion VND). Although he has slowed down due to his military service, Kim Soo Hyun is still one of the most expensive names.

Normally, if a model gets into a controversy or an incident during the contract, they have to pay a penalty of 2-3 times their salary. Kim Soo Hyun signed with about 15-16 brands, so he could be fined up to 20 billion won (345 billion VND).

With advertising fees estimated at 500 million won (VND 8.6 billion) per contract, the total penalty fee could range from 16 billion won (VND 275 billion) to 24 billion won (VND 413 billion). Many stars have had to pay compensation for ethical violations. In 2014, comedian Lee Soo Geun was sued for 2 billion won (VND 34 billion) by car product company Bullsone for illegal gambling, eventually having to pay 700 million won (VND 12 billion), equivalent to 280% of the advertising fee.

In 2012, T-ara was involved in a bullying scandal and was sued by fashion brand Chatelaine. T-ara's management company had to pay 400 million won (6.9 billion VND) in compensation, double the advertising fee. Actress Kim Min Hee was also said to have paid hundreds of millions of won in fines to a cosmetics company because of her scandal with director Hong Sang Soo.

On the evening of March 12, the YouTube channel Garosero Institute attracted the attention of many Asian audiences when it continued to release "evidence" of the romantic relationship between Kim Soo Hyun and Kim Sae Ron, marking the third consecutive day of "scandals" against the actor of the movie My Love from the Star.

This channel continued to post intimate photos of the two actors and also published a love letter that the 1988-born actor sent to the Korean "acting prodigy" during his military service (2017 - 2019).

The letter was sent to Kim Sae Ron when she was 17 years old, in which the actor of the movie Moon Embracing the Sun called the beauty with the nickname "Saeronero", talked about life in the army, expressed his longing and affection for his "lover". In addition, the postcard that Kim Soo Hyun sent Kim Sae Ron during a business trip to Paris (France) in 2019 with emotional words was also revealed.

The source claiming to be Kim Sae Ron's aunt also revealed that Kim Soo Hyun was the one who approached the actress born in 2000 first. Her family expressed concern about the relationship because of the age gap between the two and tried to prevent it but failed.

Kim Soo Hyun officially revealed his prison sentence after dating Kim Sae Ron, no way out? Pinky06:44:54 12/03/2025On March 10, YouTube channel Garo Sero suddenly revealed that Kim Sae Ron and Kim Soo Hyun have been dating for 6 years. The relationship is said to have started in 2015, when Kim Sae Ron was only 15 years old.