Kim Bum serves as an ambassador for Beauty Summit, speaks Vietnamese, and holds a fan meeting in Hanoi.

Besides being an ambassador for Beauty Summit 2026, fostering trade and exchange between Vietnam and South Korea, actor Kim Bum has also confirmed he will be returning to Hanoi to hold a fan meeting in mid-June.

On the afternoon of March 25, 2026, a press conference was held at the Lotte Tay Ho Hotel (Hanoi) to launch the International Beauty Industry Trade Exhibition - Beauty Summit 2026.

The ceremony was organized by Hoang Tu Holdings, with the participation of representatives from the Vietnam Federation of Commerce and Industry (VCCI), HBR Holdings, KL Global & ISO 17024, Weaving Korea, as well as beauty industry experts, dermatologists, representatives from spas, beauty salons and related businesses.

According to the plan, Beauty Summit 2026 will take place on June 19th and 20th, 2026 at the Vietnam Exhibition Center. With the theme "BEAUTYVERSE - Shaping New Standards in the Beauty Industry," the exhibition aims to expand business connections, update technological trends, and create a meeting space for domestic and international brands, experts, and partners. According to the organizers, the program is expected to attract approximately 100 international brands, 200 exhibition booths, and over 10,000 visitors.

Besides commercial development, this year's Beauty Summit also impressed with its collaboration with brand ambassador - actor Kim Bum. Fans were incredibly excited when the Korean star greeted them in Vietnamese for the first time. Kim Bum shared that he was very impressed when he visited Vietnam last year and learned that Hanoi is a very beautiful city with many experiences, so the actor is looking forward to meeting fans this June.

In particular, Kim Bum also confirmed that there will be a special gift: an intimate meet-and-greet, exchange, and gift-giving session with fans at the Beauty Summit 2026 event.

According to the organizers, the reason the program has consistently chosen Kim Bum as its ambassador for the past two years is his special appeal to the Vietnamese public. "Over 100 million views, not only in Vietnam but also spreading to markets such as Thailand, China, South Korea, and many other Asian countries, when information about Kim Bum becoming a brand ambassador for a beauty event in Vietnam was widely published. This is something we are extremely proud of."

To build upon that success, and with the image of actor Kim Bum – an influential artist in Asia, possessing a classy, ​​sophisticated, and refined demeanor – we decided to continue our partnership with him as ambassador in 2026. It's clear that Kim Bum has a very deep connection with fans and the organizers in Vietnam, which is one of the key reasons we chose him for this return.

We expect that with this return, there will be more exciting and meaningful activities, bringing even stronger connections to the community.

Notably, this year, Kim Bum will also return to the screen with the drama "Sold Out on You," in which he plays CEO Seo Eric, a character working in the cosmetics industry. This is an interesting detail, contributing to the alignment with the spirit of the beauty industry that Beauty Summit is pursuing."

Previously, during a business trip to Ho Chi Minh City in 2025, Kim Bum caused a sensation on social media because of his "timeless" appearance and friendly personality. A video of the actor praising Vietnamese guavas and asking fans to give him some to eat garnered over 20 million views in a single day.

Kim Bum, born in 1989, is one of the prominent figures of the second generation of the Hallyu wave (Korean cultural wave). He started his career quite early and quickly gained attention thanks to his handsome appearance and versatile acting abilities.

Kim Bum's name is synonymous with his role as So Yi Jung in Boys Over Flowers, a drama that created a sensation across Asia in the late 2000s. His image as the romantic and warm "pottery boy" helped him gain a large fan base, including in Vietnam.

Korean stars born in the Year of the Horse: From a 60-year-old MC to a member of a national girl group. Hoàng Phúc14:57:46 18/02/2026In the Korean entertainment industry, there are stars born in the Year of the Horse (according to the lunar calendar) who have made a deep impression on the public thanks to their talent, perseverance, and diverse on-screen personas.