Jun Phạm sparks controversy with music video featuring many embarrassing scenes and revealing unexpected behavior.

Jun Phạm is currently facing the biggest backlash of his career. His music video, *Truth or Dare*, was immediately met with fierce criticism for scenes deemed vulgar. Even more concerning is the singer's apparent disregard for public opinion.

On the evening of March 28, 2026, Jun Pham officially released the music video for "Truth or Dare," marking his return to the music scene after a long period focusing on multi-field projects. Crafted by renowned names such as director Kien Ung, producer MONOTAPE (SpaceSpeakers Label), and APJ, this product was expected to be a breakthrough in terms of aesthetics. However, it turned out to be a "culture shock" for viewers.

The focus of the criticism centered on the kitchen setting – where Jun Pham's character portrays a man passionate about cooking. However, instead of celebrating culinary art, the director overused close-up shots of actions such as kneading dough, rolling dough, marinating, or spilling oil on the ingredients. With excessive visual impact, prolonged scenes, and the singer's expressions, these seemingly normal kitchen actions were conjured up as suggestive and vulgar images for the audience.

Across online forums, a wave of criticism erupted: "This isn't art, this is cheapness disguised as cooking," one comment that received thousands of likes read. Many argued that the team had gone too far in creating visual shock and forgotten the line between allure and offensiveness.

On the morning of March 30th, instead of professionally handling the media crisis, Jun Pham's official fanpage posted a promotional clip for his music video with a caption quoting lyrics from the song: "Tell me what you want now; I'll drive you crazy tonight!" In the context of viewers expressing their displeasure and demanding the removal or editing of the music video, this caption was nothing short of a "challenge" to public opinion.

The team's choice to remain silent on the main issue and continue promoting with sensitive language reveals a risky crisis management strategy. Many loyal viewers who have long admired Jun Pham's image as the gentle, multi-talented "White Rabbit" from the "Haha Family" show have expressed their profound disappointment: "What do you want us to know? We want respect, not this arrogance!"

Immediately, Truth or Dare was compared to Sashimi – a previously controversial music video by Chi Pu. Many analysts argued that although both explored the sensitive topic of food, Chi Pu's product maintained a certain sophistication in its color palette and restrained imagery.

Conversely, Jun Pham's product was criticized for its crude storytelling and lack of aesthetic appeal. Not only the visuals, but the music of "Truth or Dare" was also criticized as "old wine in a new bottle." The combination of a bland arrangement and a sexually suggestive music video turned the former 365 member's comeback into a regrettable step backward.

Capitalizing on the immense popularity of his community projects and the warm affection of the audience for his image as a warm and sincere "White Rabbit" in the Haha Family, Jun Pham should have chosen a more profound musical product to affirm his artistic status. Fans are already accustomed to seeing Jun Pham as a kind and positive person alongside his close friends, so expectations for a sophisticated comeback are very high.

Jun Pham's desire to step out of his comfort zone and build a more mature and daring image is perfectly understandable in an entertainment industry that constantly demands innovation. However, this transformation seems to have been misplaced and ill-timed.

Chi Pu directly confronted Sơn Tùng when asked a difficult question, and her answer stunned netizens. May Lily10:20:46 31/03/2026No longer the glamorous singer on stage or the melancholic actress, Chi Pu appeared with the demeanor of a decisive co-founder, directly confronting challenging questions about comparing herself to her predecessor, Son Tung M-TP.