Johnny Depp receives praise for his campaign to polish his name after his defamation lawsuit with Amber Heard

NắngJun 11, 2022 at 15:20

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After more than 6 weeks with the lawsuit against his ex-wife Amber Heard, Johnny Depp was "broken" with the winning judgment and the compensation of $ 15 million.

Johnny Depp receives praise for his campaign to polish his name after his defamation lawsuit with Amber Heard - Photo 1

American media recently reported that Johnny Depp is taking advantage of the attraction on social networks, seeking to steer public opinion in favor of his work and reputation after years of pursuing litigation.

With 33 billion views for all videos, photos and posts with the hashtag #JusticeForJohnnyDepp, the Pirates of the Caribbean actor completely overwhelmed his ex-wife Amber Heard in terms of coverage in a defamation lawsuit that lasted more than 6 weeks. , Insider reported.

Depp is not in a hurry to give up "spotlight" towards himself, he is taking advantage of his charm to implement a new strategy - restoring his reputation and career path by actively steering public opinion.

Johnny Depp receives praise for his campaign to polish his name after his defamation lawsuit with Amber Heard - Photo 2

"After a 7-person jury ruled in Depp's favor in Fairfax, Virginia, the actor's image flooded the media. His new adventure has officially begun." newspaper wrote.

On June 6, Johnny Depp joined TikTok - the world's leading video sharing application, reaching 2.5 million followers after 12 hours. As of June 9, the number of people clicking "follow" on his account has reached 11 million.

The first video Depp posted has the content of gratitude, thanking the fans for their support on the journey to winning the lawsuit.

"We've been everywhere together, seen things together, walked the same path together. We do the right thing together, all for the common good. Now, let's come together. move forward. Once again, thank you and send my love and respect to you, "said the actor.

Not only that, on Instagram, Depp also stepped up ads for the NFT collection called Never Fear Truth. His artworks encoded in NFT include portraits of Marlon Brando, Lily-Rose Depp (Depp's daughter), River Phoenix, Heath Ledger, Elizabeth Taylor, Tim Burton, Hunter S. Thompson, Al Pacino...

NBC News said the actor also took advantage of his personal page of 25.2 million followers to celebrate his 59th birthday - something he had never done before.

As for his music career, Depp is about to release an album he's recorded over the past three years with British guitarist Jeff Beck. The album titled 18 will be released on July 15, including 13 songs, including covers of classic songs such as Venus In Furs, Let It Be Me, What's Going On, Midnight Walker, etc.

"The name of the album represents the creativity of our work together. Depp and I joked that we would be 18 again when we played music on this album," Jeff Beck shared with the press.

Talking about this combination, Jeff Beck shared about his friend - Johnny Depp. "I have not collaborated with a creative artist like him in many years. He is the main character in this album. I hope people can take him seriously as an artist. because it's still hard for some people to accept the fact that Johnny Depp can sing rock n roll," Jeff Beck said.

Johnny Depp receives praise for his campaign to polish his name after his defamation lawsuit with Amber Heard - Photo 3

In response to Jeff Beck's words, the Pirates of the Caribbean star shared: "It's been an honor to play and write with Jeff, one of the true great artists. Jeff is also the person with whom I am now honored. called his brother".

In addition to album 18, the two also promised to release an MV for the song "This is a Song for Mis Hedy Lamarr".

With intense and continuous communication activities, Brooke Erin Duffy - associate professor at Cornell University, expert in social media, creative economics and gender identity - said that Depp has a desire to rebuild the brand. personal brand and A-list star image in the public eye.

Johnny Depp receives praise for his campaign to polish his name after his defamation lawsuit with Amber Heard - Photo 4

"This is the right time for Depp to do it. He is inherently a self-branding machine with a very methodical calculation," emphasized Erin Duffy.

Duffy sees Depp's recent surge in social media activity as a form of public opinion diversion. The actor wants to shift the public's focus away from the allegations and troubles at trial to less controversial topics, such as the sale of his NFT-format paintings of Heath Ledger and Keith Richards.

Johnny Depp receives praise for his campaign to polish his name after his defamation lawsuit with Amber Heard - Photo 5

The expert added: "The defamation trial is over and Depp is no longer on the defensive. So, instead of continuing to participate in the debate, he stepped out and established another presence. than for myself".

These actions of Johnny Depp in this moment are considered a smart move.

Johnny Depp receives praise for his campaign to polish his name after his defamation lawsuit with Amber Heard - Photo 6

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