Jennie followed Rosé and Lisa to do something that made fans "open their noses", Jisoo continued to "fall behind"

Recently, Jennie has just brought more good news to fans when she officially became the face of Chanel's new promotional campaign.

Besides music activities, the BLACKPINK girls are also "one nine one ten" in the fashion field.

Accordingly, Jennie was the first person to "hold" the title of Brand Ambassador of the prestigious fashion house Chanel in March 2019, less than 3 years after the debut. However, in terms of "terrible", Jennie sadly gave up her position to Lisa because only in the last 4 months of 2020, the youngest BLACKPINK "closed" with 3 big brands including Celine (September) , MAC (October) and Bvlgari (December).

The next member is Rosé with Saint Laurent in June 2020, and at the end is the eldest sister "Hac Huong" - Jisoo. In March 2021, Jisoo became the Global Ambassador for both Clothing and Beauty of Dior.

Recently, the YG princess association is still active in the fashion industry when regularly participating in world-famous fashion events and appearing on many popular magazine covers.

Most recently, Jennie made fans "open their noses" when continuing to be "chosen to send gold" by Chanel fashion house. Specifically, the Korean W and many newspapers such as Elle, Harpers Bazaar ... countries simultaneously reported that Chanel officially announced that Jennie would become the face of the brand's Coco Crush jewelry line promotion campaign. in January next year.

Needless to say how proud her fans are when just last month, Jennie was honored to be the face of Chanel's Coco Neige winterwear campaign.

Previously, in the teaser photo for this campaign, Jennie showed an identity that only she has with a combination of classic, luxurious as a woman and the haughty and coquettish features of a young woman. teenage girl. Wearing Chanel's signature engraved rings, glossy black nails, and sharp eyeliner, Jennie really makes viewers stop and admire her pictures longer.

Dubbed the "living Chanel", Jennie often wears this brand's outfit. The member of BLACKPINK has repeatedly made Korean fans feverish because of the series of Chanel items she wears. Beauty, charm and elegance must be the reason why the owner of the Solo hit conquers high-end brands like Chanel.

In the past, Jennie also took pictures of promotional magazines or attended Coco Crush's events many times. Every time Jennie appears, Jennie brings a completely different concept, showing the diversity in style and most importantly, still honoring Coco Crush's accessories, while keeping the classic and noble spirit. but adds a fresh, trendy look. And now the sweet fruit has come to Jennie when she officially joined the promotion campaign of Coco Crush and has a title many people wish for.

It is known that Jennie is the successor to Lisa and Rosé with the jewelry promotion campaign that she participates in. Currently, Lisa is the Global Ambassador of Bvlgari jewelry brand. She is a familiar face in the company's recent promotional campaigns. Rosé is also not inferior when becoming the Global Ambassador of American jewelry brand Tiffany & Co. From the day she had a title with Tiffany & Co, Rosé was rarely absent from the brand's promotional campaigns.

Meanwhile, despite being promoted to work with the Cartier jewelry brand early, Cartier has not yet "dropped hints" about Jisoo's new identity or future with the brand. Because the luxurious, confident and independent image suits Cartier very well, fans are looking forward to the two sides being able to return home soon. After all, she is also the member with the most prestigious fashion brand name, but in terms of horror, the 3 sisters must be wary when "holding" two Dior fashion and beauty lines at the same time, should know. Where Cartier is hatching something bigger for Jisoo.

Besides, Jisoo has long attended many events and took magazine photos with Dior outfits. The gentle, elegant beauty of the oldest sister BLACKPINK is commented to be very suitable for Dior. The French fashion house has many "winging" words for the new ambassador: "In Jisoo, we see a blend of her own unique personality, the modernity of the brand and the full creativity of the brand. The passion of Maria Grazia Chiuri Jisoo is the inspiration for the Creative Director to design the Fall 2021 collection. Not only that, she also perfectly embodies the makeup looks created by Make-up Artist Peter Phillips".

It is known that not only helped Cartier's brand reputation increase sharply, but Jisoo also proved her influence when contributing to a 250% increase in Dior's net income in 2020. The Korean branch of the luxury brand France Christian Dior reported 2020 sales of 328.5 billion won and net income of 77.7 billion won, up 75.8% and 253.4 percent respectively, according to data released by the Korea Financial Supervisory Service (FSS) .

Therefore, it is not a concern that Jisoo lags behind her group members. Because in the future, she will surely make a story with her role as an ambassador.

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