HURRYKNG far from HIEUTHUHAI is a storm, faded re-export, pathetic achievement?

Recently, HURRYKNG 's comeback with Coldzy in the MV " BLEED " has attracted attention, but at the same time, it has also raised questions about the career path of the male rapper.

MV BLEED - The test is not effective enough

Launched at the end of July 2025, "BLEED" marks a rare collaboration between two BIGTEAM team members. The MV opens MEDICINE Era, Coldzy's ambitious personal project series. The title BLEED is a metaphor for the trauma in love, recounting the journey of a person who once sought replacement after a separation but ultimately chose to heal himself.

The product is carefully invested in terms of visuals, with a series of impressive visual symbols such as a burning bed and a cinematic space, the contrast between warm fire and cold tones. Behind the scenes of the MV also marked many memorable memories when the two filmed in real rain for the first time and performed fire and explosion scenes. However, despite the enthusiasm and thoughtfulness in terms of form, the audience effect does not reflect that.

After more than 5 days of release, the MV has only reached more than 300,000 views, a modest number for two artists who have stepped out of top entertainment shows. "BLEED" is also absent from the charts, lacking viral metrics on TikTok or digital music platforms. The level of sharing and discussion is low, with feedback mainly coming from a loyal fan community.

Struggling to get out of the "shadow"

HURRYKNG, whose real name is Pham Bao Khang, born in 1999, is one of the prominent faces of GERDNANG . He once made his mark at "Rap Viet" season 3 with a distinct musical style, mixing R&B and a consistent spirit when pursuing rap. Next, he continued to participate in the program "Brother Say Hi" and was loved by the audience with a warm and funny image.

However, from the initial successes, HURRYKNG has not been able to build a solid independent career. The name HURRYKNG is often accompanied by "labels" such as "close friend HIEUTHUHAI " or "GERDNANG member".

Although there was a "makeover" in appearance and made a strong impression in the final of "Brother Say Hi", the public's interest seems to only stop at the show's fans. Thought that the heat from entertainment shows would be a launchpad, but the reality shows that he is still struggling to find a foothold, unable to escape the shadow of the show and "HIEUTHUHAI's best friend".

Lack of identity and personal positioning

After "Brother Say Hi", HURRYKNG's activities are quite faint. He does not have a prominent single although he still often appears on big shows. The music product is heavily invested - As the Way I Used to Only garner more than 3.5 million views after 3 months, low coverage. The male rapper was commented on for lacking highlights and not building a music concept that was different enough to create a "brand" of his own.

This is the core issue. The boy born in 1999 has not really positioned his personal identity in music, has not had a hit solo song and has not had a separate image orientation, which makes it easy for the public to identify and remember.

Although not yet breaking through in the music sector, HURRYKNG still has its own aura when encroaching on the fashion field and is considered a potential face in the fashion industry. Appearing at events, collaborating with big brands helps him affirm his personal taste and expand his image beyond music.

What is the turning point for the future?

It is undeniable that HURRYKNG is a talented artist. He possesses his own musical mindset and has attracted attention on many big stages. However, after more than a year of coming out of the contests, the name HURRYKNG has not really made a prominent mark on the mainstream screen. The combination with Coldzy in "BLEED" is a potential move, but it is still not strong enough to help him break out of his comfort zone.

In order to retain and grow its fan base, HURRYKNG still needs to strengthen its "artistry" with personal music products. His path ahead is at a crossroads: either continue to struggle in the shadow of the past, or find a breakthrough direction to really shine as a solo artist.

HIEUTHUHAI's best friend had an accident in the middle of the stage, his face was suddenly deformed, fans were shocked Hanni21:09:31 07/07/2025Successfully escaping the shadow of HIEUTHUHAI, HURRYKNG gradually asserted itself in the hearts of the public through many quality music products. However, recently when performing HURRYKNG suddenly had an accident in the middle of the stage, surprising fans.