BTS beat Taylor Swift, Adele to win IFPI Global Recording Artist of the Year

The International Federation of the Recording Industry has praised the K-pop b.oy band - BST for their creativity, hard work and unique global appeal.

The International Federation of the Phonographic Industry (IFPI) recently officially announced the list of the world's best-selling artists in 2021 based on streams, downloads, physical album sales..As a result, superstar b.oy group K-pop BTS has won the IFPI Global Recording Artist Award 2021. This is the second year in a row that BTS has topped this prestigious award list. Previously, BTS ranked 2nd in 2018 and 7th in 2019. In 2020, they became the first non-English speaking singers to enter the top.

The International Federation of the Phonographic Industry said South Korea's septet received the award based on their worldwide performance across digital and physical music formats and platforms in 2015. last.

BTS is the best performer globally in 2021, followed by soloists Taylor Swift and Adele.

"BTS's phenomenal success over the past year is a testament to their creativity, hard work and unwavering commitment to continuing to find ways to bring their music to the world," IFPI executive director Frances Moore said in a statement.

"By performing in three different languages, they have demonstrated their extremely unique global appeal, and their dynamic, passionate fan base has made them the first artist in history topped the Global Artist Chart for two consecutive years.

"We want to wish RM, Jin, SUGA, j-hope, Jimin, V, Jungkook and everyone who works on their team great congratulations on w.inning the Global Recording Artist of the Year Award. and another year of great success," added the IFPI executive director.

This achievement of BTS is even more impressive when the b.oy group did not release a full album in 202 but merely single songs. Like the song Butte r which was released in May 2021 and stayed at number 1 on the US Billboard Hot 100 chart for seven consecutive weeks and was nominated for a Grammy , or the song Permission to Dance was released in five months. 7- 2021 also debuted at No.1 on the H.ot 100. Besides, BTS also had a famous collaboration with Coldplay in My Universe and held the No.1 position in the US.

What's more remarkable, this K-pop cult group has also released the Japanese album BTS, the album The Best , and other members of the group have been involved in a host of other music releases last year.

Each of BTS' 2021 releases topped charts around the world and broke multiple records.

The IFPI Global Recording Artist of the Year Awards and IFPI top 10 charts are the only charts to accurately measure consumption across all formats (including streaming formats). online, digital and physical albums as well as single sales) and all countries. It is weighted based on the relative value of each mode of consumption".

IFPI began awarding Global Recording Artist of the Year in 2013 and has awarded dozens of artists with the award.

Since then, One Direction, Adele, and Ed Sheeran have each been recognized once, while BTS, along with Drake and Taylor Swift, have become the only artists to win the best performing global artist award of the two. year.

In addition to announcing BTS as the best performing music artist of 2021, the IFPI also revealed other artists who made it to the top 10 of the category, in the following order: Taylor Swift came in second, Adele was chosen at No. third position. In fourth place are rappers Drake and Ed Sheeran in fifth. Followed by The Weeknd, Billie Eilish, Justin Bieber, Seventeen and Olivia Rodrigo.

Seventeen ranked 9th in the chart.

Seventeen, another K-pop band under the umbrella of BTS's management company Hybe Corp, is the only Korean group to make the top 10, all the rest are artists from US or UK.

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