BLACKPINK will officially come back in August, YG confirmed that "pet chicken" is filming MV

After many days of "hibernation", BLACKPINK is finally preparing to return to the Kpop race and is in the process of filming the MV. This information makes the group's fans stand still.

It's been almost 2 years since BLACKPINK has released a new group product since their last promotions with "Lovesick Girls" and "The Album".

The girls focus on developing their solo careers, they are still active in the fashion field. Lisa and Rosé also have a debut. Jisoo's film is controversial, but more or less still creates a certain attraction.

However, being absorbed in "single" makes BLACKPINK's fans sad. Because for nearly 2 years, the girls have been completely absent from the group Kpop music race. However, in YG's report, BLACKPINK will make a comeback in the second half of 2022.

BLACKPINK's comeback is extremely important, it not only helps the girls to strengthen their position but also satisfies the fans' "thirst" for music.

And recently, fans were extremely happy when YG announced that the girls "Hac Huong" would officially make a comeback in August. According to YG Entertainment, BLACKPINK was in the final stages of album preparation. , the group will shoot their music video in July and release their song in August.

In the press release about BLACKPINK's comeback, YG shared, "We have prepared many songs bearing the style of BLACKPINK with a lot of care and attention for a long time. We will quickly proceed with it. The world's largest global tour for a K-pop girl group will last until the end of this year so that it can expand its popularity with international fans. And continue to work on big projects worthy of the group's status." .

Previously, there was information that BLACKPINK was about to disband, because 2023 is the time when the group's contract will expire. BLACKPINK is like a "diamond" of YG Entertainment, bringing a great source of income to the company. However, BLACKPINK has not come back for a long time, making people suspicious.

During the period of no group activities, the 4 members strongly promoted in the fashion field. Each girl scored points for attending different events. Fans didn't even know the group's schedule in advance.

However, on the side of BLACKPINK, the 4 girls once shared on Rolling Stone about always being together. Lisa confided: "BLACKPINK will not exist for at least 10 years? We will be nearly 40 years old then."

Jennie affirmed, "Even if we are 70 years old and have different lives, I will still feel like I am BLACKPINK. It sounds cheesy, but I think BLACKPINK will never end in my heart. It you're part of my family. You can't deny your family."

BLACKPINK is YG's first girl group after 7 years since the hit girl group 2NE1. According to Vogue, after 2NE1's heyday ended and the group disbanded, BLACKPINK is expected to revive the unique EDM pop sound of their seniors. However, instead of becoming 2NE1's clones, the group created their own identity in various ways.

People magazine assessed that what made BLACKPINK's popularity was in the songs with the theme of women, trauma, and strong fighting. BLACKPINK also knows how to create its own "concept" for each product. If other Kpop MVs only have about 1-2 concepts, BLACKPINK has 5-6 concepts in one MV, creating its own diversity.

According to experts, BLACKPINK's music has many similarities with popular European and American artists when it comes to personality and street style, from "As If It's Your Last", "Forever Young", "Stay", "How You Like That"...

The team does not run after quantity but focuses mainly on product quality. Billboard said that the intention to conquer the world was set forth from the songwriting stage. The group's songs have many impressive and catchy English phrases.

Not only that, but BLACKPINK understands the power of connecting the worlds of music and fashion. They appear in Fashion Weeks, connect and represent brands for fashion and beauty brands.

Up to now, each member is a brand ambassador for famous fashion brands in the world such as: Saint Laurent, Chanel, Hedi Slimane's Celine... This contributes to helping the names of the 4 members reach out further from the world. Korean border.

However, YG's strategy to bring the group to the world is also full of risks and ambitions that not everyone can do. YG has signed a contract with Universal Music Group and Interscope Records (based in the US) to target the US market directly. This is something that no Korean girl group has tried since SNSD in 2012, but SNSD has failed.

With the strength of its music and image, the name BLACKPINK is constantly "covering" in the international media. Combined with the massive fanbase on the social media that was premised on before, BLACKPINK became the only Korean girl pop group to influence the hard-to-reach singles charts in the UK and US when reached the top of the music charts.

In order to continue to grow in the international market, BLACKPINK also cooperates with the world's top names such as: Lady Gaga, Sour Candy, Dua Lipa, Cardi B, Selena Gomez...

How is BLACKPINK treated as an ambassador for the 4 biggest fashion brands on the planet? Hoàng Phúc16:31:11 10/06/2022Jisoo, Jennie, Rosé and Lisa are all top Kpop style icons who are ambassadors of a series of luxury brands around the world. It is worth mentioning that unlike other stars, all 4 members of BLACKPINK are given special and solemn treatment by these top brands like queens during...