BLACKPINK received great news ahead of their comeback, which SNSD "coveted" for a long time but did not achieve

After BTS, BLACKPINK is the next Korean representative to perform at the prestigious American music awards ceremony. Accordingly, the 4-member group from YG will also perform for the first time the single " Pink Venom" - on the album Born Pink.

Recently, YG Entertainment has officially announced that the global girl group BLACKPINK will attend as a performer and receive nominations at the 2022 MTV Video Music Awards taking place at the Prudential Center in New Jersey on the same day. next August 29.

The company's representative said, "BLACKPINK is preparing a special stage, promising to explode the awards ceremony. The members and staff are doing their best to bring meaningful moments to fans. all around the world".

The VMAs are one of the four most prestigious popular music awards in the United States. With this appearance, BLACKPINK will become the first K-pop girl group and the fourth girl group (after TLC, Spice Girls and Fifth Harmony) to perform at this awards ceremony.

In addition, the 4 YG girls also appeared in the VMAs' nomination list with the category "Best Metaverse Performance", the same category with the "rivalry rival" BTS. The nominated product this time of BLACKPINK is "The Virtual" - an AI concert combined with PUBG that is causing a fever these days.

In addition, the youngest Lisa also excellently brought home a nomination with her solo debut "LALISA" in the "Best Kpop" category, competing with BTS to become the "Best Kpop Artist" of the VMAs 2022.

Before returning to the stage, BLACKPINK will "re-export" the Kpop race with the MV "Pink Venom", opening a series of epic comebacks on the upcoming August 19. After that, the group will release their second full-length studio album "Born Pink" and begin a world tour schedule that will last until the next half of the year.

According to NME, BLACKPINK is the girl group that owns the largest number of international fans in Kpop and is also one of the most influential Korean artists in the world. With great success not only in group activities but also in individual members, BLACKPINK was honored by Rolling Stones as the most famous girl group in the world.

This success is due to the right direction from YG. Right from the start-up stage, BLACKPINK has been targeted by YG to develop in the international market when choosing a lineup with 3/4 members who can communicate fluently in English. The music style and image that the group pursues is considered to be quite picky about the tastes of the home audience, but is widely loved internationally. This is also the difference between BLACKPINK and other girl groups in Kpop.

Music critic Kim Young Dae explained that it was BLACKPINK's image and style that made the group stand out among a series of other artists debuting at the same time: "They have a strong and luxurious style, class and class. This is what has made the girls become role models for fans around the world."

NME newspaper rated the music of the YG girl group as a mixture of Hip Hop colors and vibrant house and EDM beats. Inheriting the unique features from previous generations and combining the newness of US-UK music, the YG quartet quickly conquered the global audience with a series of BLACKPINK hits. And to get the current success, not to mention the great contribution of Teddy Park - YG's "hit-making wizard".

According to Korea Times, the group model is inherently the advantage of Kpop. Therefore, most companies promote the development of group activities instead of individuals. Idols only separate solo when the group's reputation is confirmed. However, under YG's strategic direction, BLACKPINK does not follow the common operation formula of the majority of groups. They broke the rules in Kpop by focusing on building each member's personal brand after less than two years of operation.

YG's international orientation is becoming more and more obvious when officially signing a contract with Interscope Record to establish a global partnership for BLACKPINK. Thanks to that, the YG quartet is represented by Interscope and Universal Music Group not only outside Asia but also around the world.

Not only conquering the global audience through unique music, BLACKPINK increasingly asserts its strong international appeal when each member is selected as an ambassador for an internationally famous brand. Regularly attending important events and appearing in a series of popular fashion magazines helps BLACKPINK raise its reputation.

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