Baby Three: The toy craze "burned" billions of VND, young people argued fiercely!

Young people have recently been "crazy" with a new trend - " Baby Three ". After the Labubu craze, Baby Three quickly dominated the market thanks to mysterious boxes containing cute items, attracting collectors.

The trend of "blind bags" has taken the Vietnamese market by storm in recent times. Just by skimming through the livestreams on TikTok, you will see thousands of views for each blind bag opening video. Each player often buys dozens of bags to try their luck, and does not forget to share this process on social networks, forming a large and enthusiastic community of players.

After the scent bag trend has decreased significantly, Baby Three has continued to become a "blind bag" trend but hotter and cuter after landing in the Vietnamese market and has become a new trend.

According to a report from Metric, between October 15 and November 15, 2024, young people spent up to VND 8.8 billion just to buy Baby Three blind boxes on Shopee and TikTok Shop. This is an impressive number, with revenue growing by 106% compared to the previous month. Although there are many prices from a few tens of thousands to a million VND/box, the price segment from 200,000 to 500,000 VND is bringing the biggest revenue.

Baby Three is a collection of stuffed animals from China launched in May 2024, featuring a small and cute design. An important factor that helps Baby Three become a trend is the psychology of curiosity and the process of "opening the bag". Every time a bag is opened, players are not only nervous because they don't know what's inside, but also have to follow their own rules such as "pairing" or "wishing". The combination of waiting and surprise makes players even more excited and excited.

In the livestreams, players also do not forget to share their feelings when receiving their favorite items or "winning" the same model as the chosen color. Many people have even spent hours watching these bag opening videos, making the Baby Three trend even more "hot".

Baby Three's collections are also very diverse, including models such as "Cat Genius", "Migo Animal Party", "12 Zodiac Signs", "Seafood", "Rabbit Macaron", and the special collection "12 Zodiac Signs". However, the most prominent is the "12 zodiac signs" set, which quickly became the hottest and most sought-after product line in the toy loving community.

Although Baby Three is making a strong wave, not everyone agrees with this trend. Some people think that spending too much on random items is wasteful, especially for young people who don't have a solid financial foundation. Some even argue that being too immersed in these "games of chance" can cause young people to skip activities with more practical value.

On the contrary, a large part of the public is extremely interested in Baby Three, considering it an interesting form of entertainment and a way to connect the community. Shopping for unexpected items helps satisfy the curiosity and exploration needs of players.

Developed from a trend originating in Japan with the "fukubukuro" item, the Baby Three blind bag is not simply a toy but also part of an increasingly popular collectible culture. The strong development of this industry, especially in China and Asian countries, also proves that blind bags have become an integral part of the modern toy and accessories market.

With its undeniable appeal and revolutionary nature in the way of consumption, Baby Three will certainly continue to stir the market and maintain its attraction in the coming time.

Despite being a "hot" trend, Baby Three has no shortage of mixed opinions. But it is undeniable that this trend is making many young people excited to participate, bringing a new atmosphere to the toy and collectible market. And you, what do you think about this trend?

'Tearing the blind bag' consumes dozens of garlic, the Labubu, Baby Three trend is emotional consumption? Hoàng Anh11:46:28 03/12/2024The idea for these unexpected products originated in Japan. The idea for these unexpected products originated from toy vending machine-type gashapon machines, where the buyer would drop a coin in and receive a plastic ball containing a small model inside