Unicorp counterattacked when deprived of the right to use the name Miss Universe, adding a popular contest "winning the name"

On February 28, the unit in charge of Miss Universe - JKN Global company sent information to the media to clarify the reason for stopping cooperation with Saigon Universe Joint Stock Company (SG Unicorp).

JKN Chief Legal Officer Mark D'Alelio said: "We sent a cease-and-desist letter to SG Unicorp on February 20 stating that SG Unicorp has no right to use our intellectual property. , as their license is not renewed and the use of any intellectual property (including the name Miss Universe and its Vietnamese translation as Miss Universe Vietnam) must cease immediately.

Saigon Universe Joint Stock Company (SG Unicorp) opposes the use of the name "Miss Universe Vietnam" by the current copyright holder Miss Universe Vietnam.

We would like to make it clear that we are the legal owners of the trademark Miss Universe Vietnam. Therefore, we will take all necessary legal action to protect our interests. We hope that this clarification resolves any misunderstandings and confirms that SG Unicorp does not have the right to use our intellectual property."

JKN Group also confirmed that the Miss Universe organization had stripped Unicorp of the Vietnamese name of the company when the cooperation contract between the two parties ended.

On the evening of February 28, Unicorp company had a response to this incident. Accordingly, Unicorp affirms that the protection of Miss Universe organization in Vietnam only includes the brand name and trademark "Miss Universe".

Meanwhile, during the past 15 years, Unicorp has been repeatedly licensed by the Ministry of Culture, Sports and Tourism and the Department of Culture and Sports of Ho Chi Minh City to organize an independent contest with the name "Miss Universe". Vietnam". This contest is held independently in Vietnam, completely not under the protection and ownership of Miss Universe / JKN Global organization.

Unicorp also affirmed: "The word 'universe' itself has many meanings in Vietnamese, and the most common meaning understood and accepted by Vietnamese audiences is 'universe', among other meanings. cannot attribute all Vietnamese translations to their scope of protection. This is also not a practice with the precedents of other copyright holders."

This unit also denied the statements of JKN Global sent to the Vietnamese press, objected to the use of the name "Miss Universe Vietnam" by the current copyright holder Miss Universe Vietnam, and affirmed intends to continue to take all relevant legal measures to protect its trademark if any individual or organization is deliberately using the name "Miss Universe Vietnam".

Before that, after stopping cooperation with Miss Universe organization, Unicorp actively changed its name and identity to separate the two brands of Miss Universe Vietnam and Miss Universe Vietnam, and affirmed the ownership of Miss Universe Vietnam. brand of the Miss Universe Vietnam contest.

The copyright scandal, the owner of Miss Universe Vietnam and Miss Universe Vietnam has not yet come to a resolution, but recently, the audience fell back when another Miss Universe name clash appeared.

In terms of criteria, it is clear that Miss Sport Vietnam and Miss Fitness Vietnam are similar in that, this is a beauty playground that promotes sportsmanship. But the story is not simple because these are 2 contests organized by 2 different companies and units - ie different owners. Meanwhile, if you want to spread your influence to the audience, you must have a "bonus" contest with a name in Vietnamese. And so there is the same name.

In terms of history, Miss Sport Vietnam was originally called Miss Sports Vietnam. This contest was first held in 1993, since then the frequency has been uneven. The reigning Miss Sport Vietnam is Lai Huong Thao - she was crowned in 2012 and once represented Vietnam to attend Miss World 2013 but did not reach the Top, that is, she represented Vietnamese beauty to attend Miss World with the title of Miss World. branded as Miss.

In the midst of the beauty chaos as at the present time, suddenly the contests bring the stature of the beauty of a country to the first place to become a beauty queen. Miss Mekong Delta now also dances red as Miss Mekong Delta, Miss Peace Vietnam has also upgraded to Miss Peace Vietnam and Miss Sports Vietnam has a brand new name as Miss Miss Sport Vietnam - Miss Sport Vietnam.

According to the information that has just been shared, the Miss Sport Vietnam 2023 contest is about to start to look for a successor to Lai Huong Thao. The homepage of this contest immediately changed the name and updated Lai Huong Thao's picture as the profile picture. Meanwhile, in 2022, beauty fans witnessed the rise of Doan Thu Thuy - Miss Fitness Vietnam, also known as Miss Sports Vietnam.

"Girl" Thuy Vi leads the Miss Cosmo VN race, 1 designer joins before the preliminary round Đức Trí11:04:31 03/04/2025The online contest Miss Universe Vietnam - Miss Cosmo Vietnam 2025 has officially stopped accepting applications, marking an exciting journey with the participation of hundreds of talented contestants across the country.