Tran Minh Vinh - From the mountain kid to the famous OPPO CEO

Tran Minh Vinh was born in 1969 into an ordinary family in the mountains of Sichuan, China. From the city to the town it takes 3 and a half hours to drive, to the town you have to climb some hills, cross several bridges to get home.

As a child, he had to go to town every day to study. He understood that to change the situation, the only way was to go to school. Only when he learned to the right place, he could escape from this place. God did not disappoint people, Tran Minh Vinh was accepted into the Faculty of Electronic and Information Engineering of Zhejiang University with excellent results. When he was about to graduate from university, he did an internship at Subor. There, he met Doan Vinh Binh - a mentor who had a great influence on his life.

Tran Minh Vinh himself was an elite person, from an ordinary intern, he was promoted to office director. If he didn't have the ability, would he be able to progress so quickly? No. of course. It is also because of his outstanding ability that he has captured the attention of Doan Vinh Binh. Working in Subor helped Tran Minh Vinh lay a foundation for himself, where he learned a lot of basic knowledge. When Doan Vinh Binh left Subor to prepare to join BBK, Tran Minh Vinh chose to leave with Doan Vinh Binh.

Doan Vinh Binh bought the BBK brand at a high price and sent his right-hand man, Tran Minh Vinh, to BBK Audiovisual Electronics subsidiary to act as a manager. After a few years, Tran Minh Vinh became the leader of the company.

Tran Minh Vinh's management style is really special, he is a very strict leader. Once, when a subordinate made a mistake, Tran Minh Vinh met and severely criticized him. He did not converse privately with the subordinate who made a mistake in the office, but criticized that person in the aisles where people passed. The employee saw it all back and forth, but he still criticized the offender for an hour. This makes the opponent lose face, but Tran Minh Vinh does not care about that.

Besides, he is also a very charismatic leader, he established a book club for the senior management of the company for everyone to share his insights, making many employees like it. Tran Minh Vinh. After that, through discussion between Doan Vinh Binh and Tran Minh Vinh, Tran Minh Vinh will be responsible for BBK Audiovisual Electronics Subsidiary, and he changes the name of this subsidiary to OPPO.

In 2004, OPPO was officially established, Tran Minh Vinh became CEO, making OPPO a leading company in the industry. According to information from the "Ho Nhuan Report" in 2019, Mr. Tran Minh Vinh ranked 275th in the list of the richest people in China with a total asset of 13.5 billion yuan (equivalent to more than 47,000 billion VND). .

Initially, OPPO was producing DVDs. Unlike the people who made fake and poor quality goods at that time, OPPO pursued the motto "beauty". DVDs that the company makes are always very thin and beautiful. By 2016, Tran Minh Vinh realized that DVD production was not a long-term solution and he planned to switch to another product. He toured the area of Huaqiang North - one of the largest electronics markets in the world - to learn how to make a mobile phone. Said and done, he went to his favorite employee, and gave him two years to study mobile phones.

Regardless of expectations, OPPO has found its own character, the first phone to enter the phone market with a price of about 200 USD, and the product is completely worth the price. It must be added that at that time, this $ 200 phone was not a smartphone like today, but just a feature phone. However, the phone has a very nice design and is extremely water resistant.

In 2012, mobile communication has undergone tremendous changes, and the advent of the 3G era has had a significant impact on OPPO. At that time, most of the functional machines were tightened, the raw material supply channels and revenue channels fell into crisis. Under this terrible pressure, Tran Minh Vinh still spent 108 million USD to invest in developing new models.

The first smartphone that didn't make a splash brought an even bigger crisis to OPPO. Tran Minh Vinh personally mobilized and led his technical team to start from scratch. In 2015, his "brainchild" finally found his own trump card - fast charging technology. The ad "Charge 5 minutes, call 2 hours" has attracted the attention of consumers, this rise of OPPO has allowed the company to continue to grow and dominate 8% of the world mobile phone market. gender.

Tran Minh Vinh has a clear awareness of market changes, he knows that the DVD era is coming to an end, so he has chosen to develop a new industry. Dare to make drastic changes to the company even in times of crisis, this is the courage that a leader must have. Many leaders encounter this situation, but not many find an effective way to deal with it. Leadership faltering led to the company not getting through the tough times.

Tran Minh Vinh also has very good management skills. Leadership seemed to run in his blood. Contrary to the existing growth of OPPO, Tran Minh Vinh - who is the founder, pursues a secluded, quiet life. In early 2021, OPPO surpassed and usurped Huawei to occupy the top position, becoming the best-selling phone company in the Chinese smartphone market with 21% market share. This number is like a forecast of OPPO's further development when racing with other brands in the near future.

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