Thuy Tien apologized to appease fans, was scrutinized for 1 detail of self-'rebellion', shaky career?

The noisy case of vegetable candies related to Quang Linh Vlogs - Hang Du Muc and Miss Thuy Tien has attracted the attention of the public over the past few days. Currently, this scandal is extremely tense, the authorities have stepped in to investigate and handle.

On the evening of March 6, Miss Thuy Tien apologized, she affirmed that the information she gave was provided by the factory. However, this response still could not calm Thuy Tien's "storm" but also became more confusing and complicated when netizens shed light on the inconsistent details of the queen's role with the K vegetable pellet brand.

Specifically, in a post on December 12, 2024, Miss Thuy Tien said that between her and company K was a "combination" to launch the product. In the promotional article, Miss International Peace shared: "I know it's not easy to meet new friends who share the same energy on the way to work. And I am really lucky to have met brothers and sisters who share the same ideals and the same goals to raise the level of Vietnamese agricultural products, and bring Vietnamese agricultural products closer to consumers. Today, Tien and Cer Group are really excited to launch their first brainchild."

Usually, the word "combination" means close cooperation, accompanying from the beginning, the roles of the parties are the same. Therefore, the phrase "A combination of Thuy Tien and CER Group" makes people misunderstand that she is not only an advertising face, but also understood as a participant in the process of production, development and product launch. On the homepage of this brand, Thuy Tien also appeared in a series of photos visiting farms, factories... In addition, "Brainchild" is a way of saying that the participants put a lot of effort and enthusiasm, like a product created by themselves.

In the following livestreams, Thuy Tien continued to admit that she was the one who came up with the idea of producing this vegetable candy. "Both Mr. Linh, me and Ms. Hang see that Vietnamese agricultural products have a lot of potential, I want agricultural products to develop and bring it closer to consumers. Vegetable candy also comes from me personally, I don't know how to eat vegetables and I know a lot of people out there don't eat vegetables either, especially children will be picky eaters. For such people, how to supplement fiber is here. A person doesn't like to eat vegetables because of the smell of vegetables, but I can eat candy, it's very delicious," Thuy Tien said in a livestream.

The inconsistency between the two statements shows a big problem in Thuy Tien's handling of the crisis. Initially, she took advantage of the cohesion with the product to build an image, but when a controversy occurred, the queen shifted the responsibility to the manufacturer, creating a sense of avoidance, and not being responsible for consumers. This not only damages Thuy Tien's image but also makes the public doubt her words.

Miss Thuy Tien's scandal is being pushed to the peak, increasing the risk of shaking the queen's international identity. Previously, the former Miss International Peace was called a "close frien.d" and participated in a sho.w of the company, within the framework of Paris Fashion Week.

Protecting the brand image is essential. International brands, especially the "big guys", always uphold this factor. They often tend to prioritize people with a good image and are less involved in controversial cases. Because they want to ensure that the message of the brand is conveyed to the public to the maximum extent, not "blurred" by the problems arising from the individual stars they are given the title.

Not to mention that the noise of private life often leads to a serious loss of points, making it difficult for customers to trust. Regardless of the brand, they want to create a positive image, bringing closeness to customers. Therefore, this is also the factor they require from those who are given the title.

There have been many cases of big stars in the world being turned away by a series of brands, rushing to remove their images when they are involved in private life. For example, Pham Bang Bang, Duong Mich, Irene.

As a celebrity with international titles, Miss Thuy Tien must speak up to protect her image. At the same time, this is also said to be a way for the queen to minimize the risk of shaking the international identity she has just achieved.

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