Mr.Nawat laughed straight because CEO Anne received bitter fruit: Big country turned its back on Miss Universe

Although in mainland Europe, the level of public and government interest in beauty pageants has declined, the Miss France pageant is the exception.

Currently, the Miss France pageant is still one of the most popular events in this country. The winner of Miss France is usually sent to attend either Miss World or Miss Universe. Sometimes Miss France will participate in both these competitions.

However, with the new copyright bidding policy launched by the Thai transgender billionaire - Anne Jakrajutatip, the audience is waiting for the response of the Miss France organizers.

Will this long-standing beauty contest give in to Anne's new rules or will she choose a new direction?

The oldest beauty contest in history

With the age of 103, Miss France has a longer history than the two biggest beauty contests in the world today, Miss World and Miss Universe.

Miss France was first organized in 1920 by journalist Maurice de Waleffe as La plus belle femme de France (The most beautiful woman in France). The contest was maintained for 1 year, then it was interrupted and stopped. In 1926, the contest returned with a new name - Miss France (Miss France).

At first, Miss France quickly resonated and is one of the largest beauty arenas in the world. The event that marked France's victory on the international beauty battlefield was 1953, when Miss France Denise Perrier won the Miss World crown. In 2016, the French representative was honored to win the Miss Universe crown after a long wait.

Recently, along with the uprising of the feminist movement around the world, many European countries have no longer turned to beauty contests. But the Miss France contest still has its own charm, with an impressive following.

The contest in 2016 attracted 8 million viewers, this number increased to 8.3 million by 2020, 10.4 million by 2021. The final night of Miss France is also often broadcast on the prime time frame of TF1, Europe's leading TV channel.

The head of the contest believes that Miss France is an event that arouses national pride and confidence in women. Different provinces in France will hold local competitions to choose a girl worthy of participating in the national beauty arena.

When this girl won, the people also felt proud of where they were born. Therefore, Miss France often receives the attention of people all over the country.

What will Miss France look like under the new owner of Miss Universe?

After coming to power, Thai transgender billionaire Anne Jakrajutatip launched a series of innovations that are said to be drastic and authoritarian, including bidding for copyright.

Bidding for copyright is confusing in many countries. Some units that have held the Miss Universe copyright for decades have had to give up, while many countries have decided not to send representatives to compete in Miss Universe. Many viewers are wondering how the Miss France organizers will deal with Anne's new policy.

This national-level beauty contest has a level of more than a century that allows the beauty queen to choose to compete in Miss Universe and Miss World, or both, without succumbing to an international contest.

For many years, France did not organize Miss World or Miss Universe contests at national level to select representatives to send to these arenas. For them, Miss France is a long-standing, classy contest and the winner will get the privilege of choosing to participate in the contest they want.

However, according to Ms. Anne, any company or unit that spends more money will be entitled to own the Miss Universe copyright. Thus, it is possible that after more than a century, a new unit will buy the rights to Miss Universe in France to win the right to send a representative to Miss Universe. Next time, maybe the audience will see a contest called Miss Universe France born.

However, with the prestige of the Miss France contest as well as the deep attention of the government, many people believe that this country will not follow the innovations of the Thai female billionaire.

That means, the winner of Miss France is more likely to choose to attend Miss World instead of Miss Universe. Will Europe's oldest beauty contest turn away from the Miss Universe playground?

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