Mailisa Hoang Kim Khanh is being investigated, her billion-dollar love story is being "dug up" again

Amidst the massive inspection of the Mailisa beauty system, the couple Hoang Kim Khanh – Mailisa became the focus of public opinion. The love story that was once likened to a fairy tale is now being re-examined from a legal perspective and financial suspicion.

The love story of Phan Thi Mai (Mailisa) and Hoang Kim Khanh was once considered a symbol of love overcoming difficulties. They first met in Laos, at a beauty industry awards ceremony. At that time, Mai was a single mother, had just gone through a broken marriage, was raising two young children and taking care of her elderly mother, and was also burdened with a debt of up to 2 billion VND. Khanh was a young director, just out of school, full of courage and ambition.

From work partners, they became friends and then fell in love. The saying "I owe 2 billion, it will take a long time to pay by myself. With you, it will be faster" once moved netizens, seeing it as a symbol of unconditional love. Small actions like buying snacks for Mai whenever she was stressed were also recounted as touching details in their love journey.

After getting married, the couple often shared affectionate photos, gave each other supercars, diamond-studded dresses and held lavish parties. In 2020, Hoang Kim Khanh gave his wife a dress worth 50 billion VND, studded with more than 1,000 diamonds on their wedding anniversary. He also personally decorated the McLaren Senna supercar with the "I LOVE MAILISA" decal, causing a stir on social networks.

Their image is built like a modern fairy tale: a young man falls in love with a broken woman, they overcome difficulties together and live in luxury. But that very glamour has now become the focus of scrutiny.

In November 2025, a series of Mailisa beauty salons in Ho Chi Minh City, Dak Lak and many other provinces were inspected by the authorities. The riot police appeared, seized documents and worked with related personnel. Within just half a month, many branches in the Mailisa ecosystem were dissolved, raising questions about the transparency of business operations.

Meanwhile, Ms. Phan Thi Mai and Mr. Hoang Kim Khanh are still the legal representatives of many existing establishments. Their silence before the media makes the public even more curious: are the lavish images that have been shared a cover for a system that is facing serious problems?

On social networks, old clips of their love story are being "dug up". The words that once inspired them about starting a business and overcoming difficulties are now being put in a questionable legal context. Many people who once admired them are now skeptical: "Love is beautiful, but if it is built with money of unknown origin, it will be difficult to last."

Several brands that had worked with Mailisa have also begun removing related content, showing the extent of the impact. In the beauty industry – where personal trust is tied to consumer trust – the incident is considered a shock.

The story of Mailisa – Hoang Kim Khanh was once a proof that love can overcome prejudice, age and circumstances. But when everything is built on an unclear foundation, love – no matter how beautiful – is difficult to maintain the trust of the public.