Ly Tu That appeared in court, in danger of empty-handed

After a year of silence, "Country fairies" Ly Tu That will soon appear in court on July 4. It is known that before that, Ly Tu That and the old company had a conflict.

According to Sina, the lawsuit of Hangzhou Wunian Brand Management Co., Ltd. and Sichuan Ziqi Culture Media Co., Ltd. has added a new court notice. Hangzhou Wunian Brand Management Co., Ltd. is the plaintiff. The case will be heard at the Sichuan Provincial People's Court on July 4.

It is known that this trial is supposed to decide the future of the female blogger. She is in danger of losing the brand that makes her name and earns millions of dollars.

According to statistics from Social Blade, Ly Tu That's YouTube channel used to earn about 157,000 USD (about 3.5 billion VND) in a month. According to Dolphinpress's "Top 100 New Strongest Growing New Chinese Brands in 2021" report, the Ly Tu That brand ranked 22nd. The brand's 2020 revenue is 1.6 billion yuan (about 249 million yuan). USD), up 300% from the previous year.

The lawsuit between Ly Tu That and Noem Hang Chau broke out in mid-2021. Accordingly, from July 2021 to now, the account of popular Asian blogger Ly Tu That has stopped publishing clips. And behind that is the dispute when in October 2021, "country fairies" sued Wunian Hangzhou, asking to terminate the contract but not accepted by the company. At the hearing, Ly Tu That described himself as "a slave in the content creation industry".

Ly Tu That's side said that she herself had lost a lot of benefits, even being exhausted, but still devoted herself wholeheartedly for 6 years. So she wanted to take back the brand, separate from Hangzhou Wunian, and manage the operation on her own.

In 2021, Ly Tu That has repeatedly shared about the bottlenecks in content creation for her Youtube channel as well as expressing her discontinuance of producing videos exploiting rural life.

The production stoppage of the clip, "country fairy" Ly Tu That lost more than a million fans after 9 months.

Since Ly Tu That stopped updating, many self-media accounts have used the ID or avatar of the blogger born in 1990 to attract fans. Since the beginning of this year, many accounts on social networks have released videos in which they say: "From now on, there will be no more Ly Tu That, only the real name is Ly Giai Giai!". The account IDs of these videos also used her avatar, making many fans think it was Ly Tu That herself.

At the same time, on many Chinese social networking platforms such as Weibo, TikTok, Kwai, Xiaohongshu... the account name of her avatar and the naming of Ly Giai Giai with the same content as Ly Tu's page is rampant. The seventh. The number of fake accounts named Ly Giai Giai is more than 300.

On April 30, Ly Tu That released a statement from her lawyer saying that recently, more than 300 accounts have been posted on Douyin, Weibo, Toutiao, Xiaohongshu, Kuaishou and other online platforms impersonating her and require these accounts to remove the content.

The lawyer representing Ly Tu That also said that they will sue accounts that illegally use Ly Tu That's avatar, videos, images and creative clips to earn income. The famous blogger himself also insists that he will never change his name to disappoint those who spend money to mess up this incident.

Ly Tu That's birth name is Ly Giai Giai, born in 1990 in Sichuan, China. She used to live in poverty, wandering around because of her poor family. In 2012, the old and weak grandmother needed her to take care of her.

During her time in the countryside, she and her cousin returned to daily life activities to post online. In 2016, she was noticed and invested by a video platform company to become a pioneering content creator for clips about rustic life, nostalgic Chinese cooking with rustic ingredients has helped. She became a phenomenon and was expected to release every episode everywhere.

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