Justin Bieber rises after 4 years, releases product to pay off billions of debt to management unit?

Justin Bieber recently surprised fans worldwide with a new music product without any prior notice. However, the audience's response was somewhat unexpected, the latest figures are alarming for the influence of this international music star.

On July 11, Justin Bieber dropped his 7th studio album - SWAG . Released without warning, SWAG marked the return of the prince of pop after 3 turbulent years. The album has 21 tracks, a "confession" full of inner thoughts. Justin Bieber opened up about his family, sang about his wife and son and his hidden psychological corners. This is what made the male singer's comeback climb straight to the top of search results, shocking the American media. With the form of the prince of pop, Justin Bieber easily climbed to #2 on Apple Music US, causing a fever in listening thanks to his large fan base "hungry for music".

However, the joy of fans did not last long. The professional results from critics were not as expected, even causing a "shock". On Metacritic - a site that synthesizes prestigious reviews - the album "SWAG" only achieved a score of 52. This is the lowest score in Justin Bieber's entire studio album release career, something that has never happened to an artist who has owned 8 No.1 Billboard 200 albums and more than 100 million monthly listens on Spotify.

With a total of half average and half slightly positive reviews, "SWAG" is classified as "Mixed or Average Reviews". This not only raises the big question: "Is Justin Bieber's time over?" but also reflects the attitude of the audience and experts after a long period of time when the male singer fell into a drug scandal and a series of shocking personal scandals. Is this a "counterattack" for the past mistakes of the "Prince of Pop", or just a "misstep" on the path to finding himself again?

On the same day of the release of his new album "SWAG", an equally shocking piece of news was revealed by the international media: Justin Bieber had reached a financial agreement with his former manager Scooter Braun . TMZ's source said that, in addition to an undisclosed amount, Bieber also agreed to pay an additional $5.5 million - half of the total $11 million in unpaid commissions to Braun when the two sides ended their cooperation. The total amount of this payment is said to be up to $31.5 million, officially ending all financial ties between Justin Bieber and the manager who brought him to the pinnacle of fame.

The deal was announced on the same day Justin Bieber released his new album "SWAG" and his own fashion brand "SKYLPK". Although Justin's side did not make any comments, the media said that paying off this huge debt was a necessary and strong step for the singer to restructure his career and personal image, moving towards a new chapter without the "scandals" of the past.

Justin Bieber and Scooter Braun were the iconic artist-manager duo of the 2010s. Braun, who discovered Justin from YouTube videos, turned him into a global phenomenon with a series of hits such as "Baby", "Sorry", "Love Yourself". During their 13-year partnership, they reaped countless achievements, from prestigious awards to million-dollar contracts.

However, in 2022, the two sides suddenly stopped working together without any public explanation. Sources said that the financial pressure from the tour being canceled due to Justin's health problems was the main reason. However, in December 2022, when Justin sold his music catalog of 291 songs for $200 million, Scooter Braun still publicly praised him as a "one-of-a-kind artist".

In May 2025, the documentary "TMZ Investigates: What Happened to Justin Bieber?" recalled the singer's difficult period. By June, Braun officially confirmed on the podcast "The Diary of a CEO" that the relationship with Bieber was no longer the same: "I think at some point, a man wants to prove that he can make it on his own. I completely respect that."

Scooter Braun (44 years old), former CEO of HYBE America and manager of many big stars, has retired after 23 years in the profession. Meanwhile, Justin Bieber (31 years old), still a top singer in the world, is trying to rebuild his career. The album "SWAG" has a record low score and the decision to "break up" with Braun shows that Justin is strongly "transforming".

Justin Bieber uses his wife and children as 'commercial property', causing a stir in showbiz, why? Lan Chi23:11:21 12/07/2025Pop star Justin Bieber caused a stir on Instagram Thursday night (local time) when he shared a series of photos of billboards advertising his new album around the world with a photo taken with his wife Hailey Bieber and 10-month-old son.