Johnny Depp - Amber Heard, Brad Pitt - Angelina Jolie and the strategy of psychological manipulation of the media

The May defamation trial ended with Johnny Depp's victory. He was announced to receive $ 10.35 million in compensation from his ex-wife. Amber Heard won a counterclaim on one charge, receiving $2 million.

Hollywood media likened the lawsuit to a "series drama" with a good ending for the male lead. After being vindicated, Depp released album 18, made an odd appearance at the MTV VMAs, and recently signed a partnership with Rihanna.

Depp's career trajectory is similar to the one for Brad Pitt after his tumultuous marriage to Angelina Jolie, as well as Ben Affleck after his divorce from Jennifer Garner.

Kelcey Kintner - Senior Vice President of Red Banyan PR - said on Fox News: "A series of celebrity scandals is like a small blip on a fan's radar screen." That means all information about Depp, Heard or the Pitt - Jolie couple is available on all social networks and media channels. With one mouse click, audiences easily access the content they are curious about.

It's just that not all sources are accurate.

"Fans tend to believe what they want to believe"

The lawsuit between Depp - Heard originated from an article by Aquaman star on the Washington Post in 2018. In it, Heard called for an opposition to physical violence, considering himself a victim of domestic violence. Although she did not directly mention Depp's name, the Hollywood actor was boycotted and lost many projects.

So he decided to sue his ex-wife for $50 million for defamation. Heard countersued, seeking compensation of $ 100 million for the same crime.

Throughout the hearings, the jurors heard shocking testimony, from defecating in bed to accusing Heard of cutting Depp's finger during the altercation.

Back in 2020, Depp lost his trial in London (UK) when he accused News Group Newspapers and The Sun of defaming his honor through an article calling him a "brute force". At this time, Heard in the eyes of the majority of the audience is a woman who has suffered a lot of trauma and pain.

"No one can handle all the information while the lawsuit is going," said PR expert Kelcey Kintner. "Plus, with so many different sources and social networks, it's hard to know what's trustworthy and what's not. So fans tend to believe what they want to believe," she added. .

Just like the Pitt - Jolie case, Maleficent said that her ex-husband strangled her on a flight from France to the US in 2016. Not only that, Pitt was accused of brute force, hitting her children in the face when they bravely rushed to protect their mother. . "He became a monster when he was drunk in front of six children," Jolie said in the lawsuit.

When all information is one-way, unverified, public opinion is divided into many controversial streams. And sure enough, Jolie fans have always believed Pitt to be guilty.

Vin believes in public trust, Jolie launched a media campaign in the direction of being a victim with the aim of gaining sympathy and support from a wide audience. Pitt's legal team also confirmed this in an interview. And according to Kelcey Kintner, this is a way to manipulate psychology and direct public opinion of movie stars.

With Pitt, he did not choose to make himself the victim, but built an image of a good husband and father as well as always denying allegations of violence.

Kintner said: "When it comes to Brad, Angelina or any other famous duo, both sides have PR teams that are churning out different stories. Really, this is confusing the public and The audience still doesn't know which side is lying or where the truth lies."

From an expert perspective, the public tends to remember memories and impressions (bad or good) when naming a particular celebrity. For example, despite being vindicated not to commit adultery, Affleck is still re-ignited by a part of the audience and tabloids every time the actor plays a new movie or becomes the focus of the media.

The analyst added: "If you follow Brad Pitt since Thelma and Louise (1991), the audience will understand that his film career is almost nostalgic, interwoven with different moments in life. . It feels like a deep connection with the fans, making it easier for them to accept and forgive when Brad is in trouble."

Angelina Jolie once warned Johnny Depp about the real Amber Heard Hoàng Phúc11:33:49 02/05/2022The actress once advised her colleagues to sign a prenuptial agreement if they wanted to marry Amber Heard. The marriage story between Johnny Depp and Amber Heard is currently a hot topic of global public interest. In it, the dark sides in the married life of Hollywood A-list...