Hyun Jeong Eun - "Female general" revives Hyundai corporation, shocking when she is just… daughter-in-law?

The relentless efforts have made Hyun Jeong Eun become a miracle maker for the famous Hyundai corporation.

Even though she is just a daughter-in-law in the family, has no intention of participating in a fiercely competitive market place,... but circumstances push Hyun Jeong Eun from a woman who is usually reserved to become the head of the corporation. famous Korean tycoon.

Traumatic events in life that seemed to knock down a woman who was inherently peaceful, made her strong and did many memorable things. Especially the miracle she brought to the group surprised many people.

From housewife to chairman chair

Hyun Jeong Eun was born on January 26, 1955 in Seoul, the second daughter in a family of four children. Since childhood, Hyun Jeong Eun was brought up in a traditional way, oriented to become a woman of the family.

Growing up, through the acquaintance between the two families, Jeong Eun fell in love with Chung Mong Hun - the 5th son of the founder of Hyundai Group Chung Ju Yung.

At the beginning of being confused about being a bride, Hyun Jeong Eun could never imagine that one day, because of the chairman's chair, a brother and sister scene would happen. As the fifth son of Chung Ju Yung - the founder of Hyundai Group, but her husband, Mr. Chung Mong Hun is loved and favored by his father more than the eldest brother Chung Mong Koo.

At the end of 1997, when he was about to retire, Mr. Chung Ju Yung brought her husband into the position of co-chairman of Hyundai. The internal power struggle led to the division of the Hyundai group. In 2000, the corporation fell into debt.

In just a short time, many waves of trying came rushing in: the suicide of her husband (who was a leading businessman in the country), a widow stepping into the chair, the confrontation of family brothers and sisters. , ... led to the molting and reverse of her own situation, which was a woman of the family.

Speaking of experience, Hyun Jeong Eun certainly cannot be as seasoned as many other corporate generals." However, when the incident struck, Hyun Jeong Eun still firmly steered Hyundai through the global economic crisis, 15 billion USD in revenue.

When she first took office, she made it difficult for herself by aiming to make Hyundai the 13th largest conglomerate in Korea by 2012 through a business strategy focused on increasing sales volume, restructuring businesses, reduce product costs and develop trade with North Korea.

Hyundai is the exception when it comes to letting a daughter-in-law take over. Where does this come from?

During her life, her father-in-law Hyun Jeong Eun had always trusted and loved her daughter-in-law, she was polite and understanding. Hyun Jeong Eun herself also always wanted to continue writing the unfinished dream of her father-in-law and her late husband.

After taking the position of chairman of the corporation, she quickly rearranged the senior staff to calm the problem internally.

It was a bold move, disrupting expectations that the corporation's domestic and foreign affairs would not be settled by a power struggle.

"Folding Soft Lace" Hyun Jeong Eun is not a rigid manager. She understands that flexibility and flexibility will minimize unnecessary conflicts.

President Hyun sent more than 3,000 packages of chicken stewed with ginseng to employees' families on hot summer days with a heartfelt letter: "I would like to express my deep gratitude to the associates who are working hard to tireless work and family has become the back to support them in the best way so that they can feel secure in their work".

Just gifts that are not too luxurious, sophisticated but full of love. That helps her build a close image as a family member, not a superior leader.

On October 21, 2011, Hyun Jeong Eun sent a letter to all employees of Hyundai Group to celebrate her 7 years as the Chairman of this Group. In the letter, Hyun Jeong Eun expressed her desire for the employees to continue to contribute and recalled the story of the Chilean miners.

"Water can't boil at just 99C," she wrote. "You have to do everything you can to get it to a full 100C. Even though to get to that temperature you need five times more energy than just getting to 99C," she wrote. The lesson for all of us is that we must do our best to achieve the dream that has driven us for the past 7 years."

Related to this statement is the story of 33 Chilean miners who were trapped deep underground for 69 days before being miraculously saved. Only after the last miner made it to the surface safely did a lifeguard proudly display a poster that read "Mission Accomplished!" - President of Hyundai is very pleased with this: "That success is the result of striving for the ultimate 1C. Let's all work together to achieve success, so we can eat together. Congratulations on our very own mission accomplished!".

"God doesn't let people down". Her actions have brought encouraging signals.

Hyun Jeong Eun gradually brought Hyundai Group into the 15th position in the financial rankings with 11 subsidiaries and assets worth 6 trillion KRW.

The fluctuation of total assets is related to the "growth" of the company, showing that the strategies implemented by Hyun Jeong Eun are correct.

The process of taking power is a time when she wholeheartedly strives to bring Hyundai Group back into an industrial structure like the time it was not divided due to family conflicts, bad debts and expansion plans. North Korea failed.

In August 2009, Forbes magazine voted her as one of the 100 most influential women in the world. In November of the same year, the Wall Street Journal magazine voted her as "the 50-year-old influential businesswoman in the world". Hyun Jeong Eun has gradually proved the truth, "No experience and no business capacity. Business are two completely different things."

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