Từ Hy Viên's younger sister is a bad person, fined 21 billion for exaggerated advertising, fans criticize heavily

Hsu Hy De has just caused a stir when he was fined more than 21 billion VND for lying about a toothpaste. Specifically, this person affirmed that the product has the ability to whiten teeth after only one day of use, which was discovered by the authorities.

Celebrities always have a great influence on public opinion. One statement or one post of theirs about a product can create a consumer craze in just a few hours. Therefore, public figures are considered "living brands", the most powerful marketing channel for brands. Accepting advertisements helps stars affirm their status, spread their image and earn more income, but it is also a double-edged sword that can ruin their reputation. In Chinese showbiz, MC Tu Hy De (younger sister of late star Tu Hy Vien) was once named and severely punished by authorities for advertising "exaggerating" the product's uses too much.

In March 2015, the Shanghai Bureau of Industry and Commerce (China) announced that it would punish national MC Barbie Hsu for fraudulent advertising. The reason was that in a TV commercial for a toothpaste brand, the female artist declared: "Just brush your teeth for 1 day, your teeth will be visibly whiter", along with a picture of her bright white teeth.

However, authorities discovered that the advertisement of the toothpaste brand that Từ Hy Đệ was the spokesperson for had exaggerated its effectiveness, while in reality the product did not have the miraculous teeth-whitening effect as advertised. In addition, Từ Hy Đệ's bright teeth were also a product of photoshop.

After discovering this consumer deception, the Shanghai Bureau of Industry and Commerce announced a fine of 6.03 million yuan (over 21 billion VND) for Xu Xi Di. This was also the highest fine at that time for a brand representative involved in violating the Advertising Law in China. On Xinhua News Agency, a representative of the Shanghai Bureau of Industry and Commerce said that China's Advertising Law clearly states that false advertising of daily-use products is not allowed. In the case of Xu Xi Di and the toothpaste brand, not only did they advertise falsely, they also deceived the audience by using edited images to fake the results of using the product.

"Toothpaste should only be advertised as making breath fresh and teeth clean, not as whitening. If the manufacturer wants to advertise teeth whitening, it must provide a conclusion from the ingredient inspection department. Therefore, Từ Hy Đề and the brand have seriously violated the regulations. That is why we have imposed a record fine on this female artist as a deterrent," said a representative of the Shanghai Industry and Commerce Bureau.

The incident caused Từ Hy Đề’s reputation to be ruined. The A-list MC was heavily criticized by the public. She quietly paid the fine and did not dare to make any comments about the Shanghai Bureau of Industry and Commerce’s decision to punish her for fear of public backlash. Notably, before the toothpaste scandal, Từ Hy Đề herself was investigated and had to bow her head to apologize to the audience for being involved in an advertisement for bread products containing additives.

Previously, in October 2013, Từ Hy Đề was summoned by the Taipei District Prosecutors' Office (Taiwan, China) to cooperate in the investigation of the Top Pot Bakery bread invested in by her husband's company - tycoon Hứa Nhã Quốc - which was found to contain a number of additives and artificial flavors. As the brand's representative, Từ Hy Đề was also implicated. The reason was that she had committed that Top Pot Bakery bread products were made entirely from natural ingredients. However, the test results of the Food Safety and Hygiene Department were contrary to the artist's advertisement.

According to the Consumer Protection Law in Taiwan (China), if Hsu knew in advance that Top Pot Bakery's bread contained additives and flavorings but still advertised falsely, she would be prosecuted for consumer fraud and could receive a sentence of less than 5 years in prison. If she did not know that Top Pot Bakery's products contained additives and only advertised according to the brand's requirements, she would still be fined and warned.

The scandal was so serious that it left Từ Hy Đề withered, losing weight to only 39 kg. After that, she had to go on television to publicly apologize to the audience for her deceptive advertising. In the end, Từ Hy Đề was only fined, not prosecuted and sent to jail for this. Many people suspect that Top Pot Bakery took responsibility to help Từ Hy Đề receive the lightest punishment. Public opinion believes that it would be absurd to say that Từ Hy Đề did not know anything about her husband's company's food production process.

Shocking: Barbie Hsu's 2 children hospitalized, relatives intentionally delay property division? Hoàng Phúc17:00:42 24/02/2025According to 163 on February 24, the battle between Wang Xiaofei and Từ Hy Viên's family over the inheritance and the 216 billion VND debt has been postponed. The reason is that Từ Hy Viên's 2 children have fallen ill and are currently hospitalized.