CEO Anne is the "mastermind" for the "dispute" between Miss Universe and Miss Universe: Who benefits?

All stems from the narrative "commercialization" of beauty contests?

This time, the national organizations holding the copyright of Miss Universe changed hands and "deathed" Miss Universe in their own countries, including Vietnam, which made beauty fans around the world stir. Accordingly, the highest bidder will get the franchise that owns the national Miss Universe copyright and will be sent a representative to the contest.

Previously, when spending money to buy back the Miss Universe contest, transgender billionaire Anne Jakapong Jakrajutatip also announced the organization of an auction to maintain the copyright of the contest. Mrs. Anne did not hesitate to confirm the purpose of commercializing the Miss Universe contest to make new reforms.

On February 19, Saigon Universe Joint Stock Company (Unicorp) - the organizer of the Miss Universe Vietnam contest has just announced to the press that it has suspended cooperation with Miss Universe organization to appoint a representative to the Miss Universe pageant. competed from 2023. This unit will continue to organize Miss Universe Vietnam, but the winner will not be sent to participate in Miss Universe as in previous years.

According to this unit, the new business orientations of the Miss Universe organization after changing owners are no longer consistent with the strategy and long-term development goals of Miss Universe Vietnam. Therefore, Unicorp temporarily suspended cooperation with Miss Universe organization in keeping the copyright to nominate the representative of Vietnam from 2023.

Thus, after 15 years of sending a representative to fight Miss Universe - the most fierce beauty contest on the planet, Miss Universe Vietnam organization has officially suspended the selection, training and sending of representative girls. Vietnam to the international arena.

After officially signing the copyright with JKN Corporation, the owner of the Miss Universe contest in Vietnam, the copyright of Miss Universe Vietnam was confirmed in the hands of Lan Khue and Elite company with national director Quynh Nga. However, according to the press release sent earlier, Unicorp said that it will still be the organizer of the Miss Universe Vietnam 2023 contest under registration, holding the copyright of the name in the country.

At this point, the audience wondered if if the contest was held in the country, what would be the Vietnamese name of Miss Universe Vietnam?

Obviously, the "new owner" cannot take the name of Miss Universe Vietnam like UniMedia, or take the English name Miss Universe Vietnam or temporarily cooperate with another unit to nominate contestants. In the midst of this vicious circle, beauty fans have come up with countless names for the new organization to refer to such as Miss Universe Vietnam, Miss Universe Vietnam, etc.

Although it is only a small suggestion for entertainment, it also shows one thing, that Vietnamese audiences all want their representatives when coming to Miss Universe to be in the right position - that is, to have a good name. beautiful brand.

Recently, it became the focus of attention when the new organization holding the copyright of Miss Universe Vietnam suddenly used the title of Miss Universe Vietnam for its contest. This immediately received a lot of controversy and fierce opposition from the community of beauty fans.

Sharing about the name of the contest and the confusion surrounding the copyright of Miss Universe Vietnam, Ms. Thuy Nga said: "We are not serious about using a Vietnamese name or an English name because "the shirt doesn't make it." monk." Up to now, we hold the copyright to organize the Miss Universe Vietnam - Miss Universe Vietnam contest and nominate the winner to Miss Universe - Miss Universe.

Regarding the contest with the same name, we have also seen Uni give out such information. But after the press conference to sign the copyright with Miss Universe, we will discuss this issue in more detail. But it can be confirmed, if the case has the same name, it's not a big problem for us."

Putting the problem in reverse when thinking that the consequences of the same name of the beauty contest will "make it difficult" for public opinion to distinguish the beauty queens - especially in the time of "disorder" of the beauty contest, Ms. Thuy Nga affirmed: "Over time, the brand will be positioned."

Immediately after the incident, Mr. Tran Viet Bao Hoang - CEO of Unimedia officially made a statement full of goodwill but also extremely fierce to protect the Miss Universe Vietnam brand.

Currently, Lan Khue's company has not made any move on using this brand name.

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