BTS made Justin Bieber, Ariana Grande lose millions of dollars

According to calculations, two stars Justin Bieber and Ariana Grande have lost a total of 3.3 billion won (about 2.5 million USD) after BTS's announcement to suspend group activities.

On June 14, the famous boy group BTS uploaded a video on the official Youtube page, confirming that the group will suspend the release of a new album for a while to promote individual activities.

Immediately after the above statement, the stock of HYPE - BTS's management group decreased from 193,000 won to 121 thousand won (down 26.94%) compared to the previous day. This 'plunging' is attributed to the fact that HYPE is still largely dependent on the name of BTS.

Not only shareholders but also stars like Justin Bieber and Ariana Grande also suffered huge losses amid the sharp drop in HYBE's share price.

According to the Korea Exchange's Corporate Disclosure Channel (KIND), Ariana Grande and Justin Bieber participated in a capital raise through a third-party allocation when HYBE acquired a 100% stake in the US media company. Ithaca Holdings (CEO Scooter Braun) last April.

The two stars bought 53,357 shares of HYBE each. At that time, the price of HYPE shares fell to 210,608 won per share and the total investment amount fell to about 11.2 billion won. However, the share price of HYBE dropped to 140,000 won and this resulted in Justin Bieber and Ariana Grande losing about 3.3 billion won each.

BTS and HYBE themselves were also confused when the group's stock price plummeted. What the members said in The Real BTS Dinner Party video does not mean that the group will stop working or disband, just instead of focusing on group activities like before, the members will promote individual activities. individual for each person.

In order to "save" the stock price, which is increasingly "plunging", on June 15, the management company Big Hit Music released an official statement to reassure shareholders: "BTS will start a new chapter. by combining group and individual activities for their constant growth and maturation. This is expected to be the foundation for BTS to become a long-term group in the future. We will actively support them towards this goal.”

Leader RM also criticized the headlines of the articles as provocative and said that the rumors about the hiatus or disbandment were baseless, "It's not what we wanted in terms of the idea." everyone's opinion after watching our emotional video. Courage and honesty always seem to cause unnecessary misunderstandings and anger.

HYBE CEO Park Ji Won even sent a correction email to the staff: "BTS members have not considered disbanding the group at all and have no plans for disbanding the group either. The artists' message that BTS's group activities are halting does not mean a complete halt to activities."

It is known that on June 14, BTS uploaded on the official Youtube page BANGTANTV a video titled Real BTS Dinner, in which the members sat down, had dinner together and shared their upcoming plans with them. fan.

In the video, the members chatted about various topics, from their ON album promotions to their future plans. Leader RM said that many people have wondered why the group has released a compilation album even though it has not yet celebrated their 10th anniversary, "Initially, we planned ON to be the closing song of season 1 of the group. BTS. We were planning to do a world tour with ON and would go to places we haven't been to like India or Australia but then the Covid-19 epidemic started to break out."

The group moved on to talk about their future plans, and after some hesitation, the members made an announcement that BTS would be taking a break from activities as a group to focus on individual activities. SUGA explained, "We haven't been able to talk about this for two years so it's a bit frustrating. And if we had any other choice, we might not be here anymore. There's a good chance. exist. We thought, 'Let's go to the Grammys because we're nominated,' and when we didn't win, we tried for it again. We were all exhausted from the process." .

He further explained: "If we still stick to our original plan, we will come back after Covid-19 is over. Of course, those are just thoughts. But then we do a lot with Dynamite and Butter. I know we shouldn't regret the choices we've made."

V continued, "We can focus on our solo work for the time being, and later when we get back together as a group, that synergy will be more special than ever. ".

The members also confirmed that they are now living separately, "The more we become closer when we are alone, we realize how precious the other members are." It is known that BTS ended their dorm life because the apartment lease contract ended. The members reminisced about the time when they lived together and explained that now, it's time to live separately because they have lived together for so long.

Before BTS's sincere sharing, the group's fans, although a bit disappointed, still supported all of the group's decisions.

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