Susan Wojcicki - YouTube "boss" who used to rent out her garage to Google

As one of the most influential names at Google along with the two founders, this woman always chooses for herself a simple, low-noise lifestyle and quiet dedication.

Susan Wojcicki was born and raised in Silicon Valley, California - which is considered a world technology "mecca". Instead of working at the research institute at the will of her parents because Susan Wojcicki comes from an academic family, her father is the head of the Physics Department at Stanford University, and her mother is a high school journalism teacher. She chose the path of business and technology.

She then completed a master's degree in economics from the University of California, Santa Cruz in 1993. This is where she met her future husband - Dennis Troper, a Master of Business Administration (MBA) graduate from the School of Management. Anderson of the University of California, Los Angeles.

After completing her MBA in 1998, Wojcicki returned to the Bay Area and married Troper in August, the two settling in Menlo Park. From there, worked for Intel on marketing.

The couple then purchased a 185-square-foot four-bedroom house at 232 Santa Margarita Ave for $600,000. To help pay for a home loan, Wojcicki rented out a garage to two Stanford students. They are Larry Page and Sergey Brin.

At that time, the amount that these two students paid Wojcicki monthly was 1,700 USD. In her 2013 speech, Susan recalled: "One day we were eating pizza and M&M candy together in the garage, and they showed me how technology can change the world."

One day, her main job at Intel was interrupted because Google had a server problem that prevented Susan from finding the important information she needed. That's when she realized her dependence on "a website developed by two guys in her own garage", and she decided that she would become part of this company.

Susan Wojcicki is the eldest of three sisters. The youngest, Anne Wojcicki, currently serves as the co-founder and CEO of the genetics company. Anne is also the ex-wife of Google co-founder Sergey Brin.

Susan later studied history and literature at Harvard University. Years later, she recalls that an introductory computer science course she took in her senior year helped "change the way I think about everything."

The most powerful woman on the Internet

As one of the most influential names at Google along with the two founders, this woman always chooses for herself a simple, low-noise lifestyle and quiet dedication. Susan Wojcicki joined Google in 1999 as a marketing director, responsible for Google's marketing campaigns from its "infancy".

In the early days of its founding, with a marketing budget at zero, Susan personally went to each university proposing to integrate the Google search bar into their websites. It's no exaggeration to say that Google probably wouldn't exist without Wojcicki's help. She is the person who sparked the spread of Google to become a popular global search engine.

With her talent, in 2002, Susan started promoting advertising products, developing Google Analysis and making Google Adsense considered the second largest source of revenue for the company. In 2006, after only a few years, Susan had a big contribution in the acquisition of Youtube for $ 1.65 billion and DoubleClick for $ 3.2 billion. These are also the two largest business deals in Google's history since its inception.

During her 12 years at the helm, Susan Wojcicki has pioneered and achieved incredible success, driving the vision to make Google, along with YouTube, the "money making" tools. In 2003, a new idea arose in Wojcicki's mind, which greatly increased the advertising potential of this search engine. She suggested that in addition to search, Google ads should also be embedded in websites and blogs available on the internet. This idea was the precursor to AdSense, which allowed Google to cross the $100 million mark in ad revenue in 2018.

2005 marked the birth of the online video sharing platform Google Videos under the direction of Susan Wojcicki. The first clip she posted was of "a purple puppet singing a meaningless tune". In the face of strong reactions from her own children, she recognized the power of user-generated content and its potential to attract visitors.

But at the time, another free video sharing site, Youtube, was in the spotlight, crushing Google's platform with its ability to make posted content instantly viewable. then. Susan then shared a video of herself showing two Chinese boys lip-syncing to a Backstreet Boys song as an attempt to convince Google to buy the platform.

In 2006, Wojcicki made some calculations that helped legitimize the YouTube acquisition. That same year, Google decided to buy the video-sharing platform for $1.65 billion.

In October 2010, Wojcicki was promoted from vice president to senior vice president overseeing advertising products. At that time, at Google, there were only eight people holding the position.

In February 2014, Wojcicki replaced the 9th Google employee, Salar Kamangar, to take on the role of YouTube's CEO.

During her first year in office, Wojcicki took maternity leave to give birth to her fifth child. The new YouTube CEO wrote in The Wall Street Journal that America should be the leader in maternity benefits. "Support for motherhood should not be based solely on notions of luck, it must become a necessity," she asserts.

In 2016, she revealed that she and her husband have strict rules to separate work and personal life. Accordingly, she will turn off all electronic devices and not check email at night to increase her work productivity. She believes: "If you are working 24/7 then surely no interesting ideas will arise in your head."

As head of all Google advertising products, Susan has helped the "search giant"'s advertising revenue grow by an astounding amount each year. In 2013 alone, Google's revenue increased by $43 billion, pulling the company's stock up nearly 50% year-over-year. Under the leadership of the female CEO, the YouTube video site is now valued at up to $ 90 billion and has become the world's most popular video platform with billions of users. Susan Wojcicki is also tightening policies on copyright and videos with offensive and extremist content.

The "extraordinary" mother of 5 children

Susan Wojcicki is not only a powerful woman but also very extraordinary. That's right! How can a woman be involved in running a large corporation and be the mother of 5 children?

Wojcicki and her husband now have five children, and she also applies limits on screen time to help them focus more on the present. She sometimes isolates her children from their phones, especially during the holidays, and their YouTube viewing time is also limited.

Over the years, Wojcicki has been outspoken about how to close the gender gap in technology. In an interview with Forbes in 2018, she said:

"Technology is a huge force that helps change the world in many unpredictable ways. But if the percentage of women contributing to that force is only 20-30%, that is a problem. subject".

In 2017, she also published an article titled "How to Break Men's Monopoly in Silicon Valley" on Vanity Fair. Later that year, another article of hers was shared in Forbes, which described how she analyzed her daughter that there was no biological reason to explain the absence of women. women in technology.

Wojcicki is the one who has oversaw major product launches over the past few years, including Youtube Gaming, Youtube Musics, Youtube Premium and Youtube TV. Under her leadership, Youtube has now reached 1.8 billion monthly users, just a little less than Facebook's 2 billion. The platform has also become one of the most popular social networks among teenage users.

Undeniable influence of the brave female CEO from Silicon Valley, Time magazine honored Susan Wojcicki as the most powerful woman on the Internet in 2015. She also ranked 6th in the top 100. The most powerful woman in the world, according to Forbes.

Behind the success of the female CEO from Silicon Valley are valuable lessons, the silent dedication of a woman, who is also the wife and mother of the family. Susan Wojcicki has an inspiring vision and creativity

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