Ms. Mai, who sells fruit on the beach and speaks English fluently, would like to clarify one thing.

Ms. Mai, a woman in her late 50s, has suddenly become a name that's been mentioned everywhere these past few days.

She is the main character in the video titled "Mango Pineapple Banana," uploaded to YouTube by artist The Kiffness, which went viral with over 40 million views.

This video is a remix of the original clip filmed by a British tourist named Louis during his trip in August 2025.

The main content of the clip begins very simply. When Louis says "Hello," Mai immediately responds with a line from the famous love song "Hello" by Lionel Richie: "Hello, is it me you're looking for?" But the interesting part is what follows. Mai continues the rhythm by using the fruits she's selling: "Mango, pineapple, banana, watermelon..."

When placed in the right rhythm, combined with her unique voice, the whole piece suddenly sounds like: Mai is singing rock, real peak!

With the rapid spread of social media, Ms. Mai became a "star" overnight. How did Ms. Mai herself, her relatives, and her "colleagues" who sell goods daily on the beach react to this sudden fame?

"I only received exactly 2 million from the foreign customer; the rumor that I received 18-19 million is false."

Meeting Ms. Mai isn't easy!

At 8 a.m., it was drizzling in Nha Trang. According to those around her, they didn't know exactly when she would appear with her familiar fruit stall, as this job didn't have a fixed schedule. Ms. Mai also sold peeled fruit in many other places.

By 10 o'clock, she was still nowhere to be seen.

At 11 am, Ms. Mai appeared unexpectedly. The first thing that identified her was the familiar bucket hat she'd worn in viral social media clips, her plump figure carrying a basket overflowing with fresh tropical fruits like mangoes, pineapples, and bananas, striding briskly towards the sea.

Ms. Mai addressed everyone respectfully, not caring about her current fame because: "I've been selling like this for decades, so there's nothing surprising about it. I didn't receive formal training in French; I just speak broken English as long as the customers understand me. I only focus on my work and don't pay attention to what other people think, like whether they're famous or not... Everything remains the same."

Just as she finished speaking, a female tourist waved Mai over and asked a question in Russian. Mai immediately switched to "international mode," replying in Russian as well. Without hesitation, without any awkwardness, and without a trace of grammar.

Ms. Mai rattled off the names of all the fruits she had in her "Vietnamese market version" of Russian: Pineapple, mango, jackfruit... combined with body language, it was a successful "marketing" session, because the foreign customer "closed the deal": To eat pineapple!

While peeling fruit for customers, Ms. Mai didn't let silence create distance between her and them; she talked non-stop. Her hands worked while she chatted with customers, creating a cheerful atmosphere. She could sing, she could crack jokes... drawing everyone nearby into the lively atmosphere created by the fruit vendor.

While speaking Russian, she suddenly switched to Vietnamese, explaining: "People say I received 18-19 million in royalties after the song became famous, but that's not true. That customer only gave me 2 million, it's not like that at all..."

No sooner had she finished speaking than the pineapple was peeled. Ms. Mai's customer took it, grinned broadly, and paid. A perfectly satisfying transaction.

Ms. Mai continued carrying her basket of fruit.

The woman has a unique sales mindset.

For those who have been trading along the Nha Trang coast for decades, Ms. Mai is the most unique woman they know:

"Ms. Mai, everyone around here knows her. She mainly sells fruit to foreign tourists. The Westerners really like her," commented the fresh coconut vendor.

Meanwhile, the man selling baked goods hurriedly got out of his car and quickly joined the conversation upon hearing the keyword "globally famous fruit seller": "Mai, you have to seize this opportunity! A few years ago, she rose to fame once from videos interacting with foreign tourists. But this time, I heard that some famous artist even set her videos to music. I tell you, you should take advantage of this by creating a TikTok channel; being famous makes everything easier..."

Ms. Bich, Ms. Mai's younger sister, was the happiest to see her sister become famous. Ms. Bich said that the family has five siblings, each with their own life, and only she and her sister Mai have been selling goods by the sea for decades. In recent days, after the clip went viral, many people have sought out her sister, which makes her happy as well, seeing it as an opportunity for her to be known by many visitors from all over.

"My sister is more famous among Western tourists than Vietnamese tourists; she only sells to foreigners. She's always been very cheerful. Her husband drives her to work in the morning and brings her home in the evening. She sells goods to support her two children through university. I'm also like her, cheerful and sociable," Ms. Bich said.

Discussions about Ms. Mai became increasingly lively. In the business world, Ms. Mai is a living "case study" of someone who didn't receive formal marketing training but understands customers instinctively: learning a few phrases in their language, daring to initiate conversations, and always finding ways to interact that turn buying and selling into pleasant conversations, rather than just transactions. Thanks to this, she not only sells goods but also sells a pleasant feeling, something that customers remember and will return to find again someday.

The recent story with Louis, a British tourist, is just one of many such instances. After returning to Nha Trang for a vacation some time later, he still remembers the woman selling fruit who greeted him with a song. These brief encounters on the beach, seemingly washed away by the waves, somehow leave a lasting impression.

Ms. Mai is almost the kind of woman you "like when she's there, and miss when she's gone." It's not because she speaks foreign languages ​​exceptionally well, nor because her stall is any more special than anyone else's. It's simply that amidst a crowded beach with countless sales pitches, she chooses to greet customers with a smile, with cheerful and vibrant energy.

Perhaps it is these little things—a well-timed "hello," a spontaneous song—that have made Ms. Mai a memorable part of many tourists' journeys. And sometimes, that's all it takes to remember a hospitable seaside city in its own unique way.

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