BTS was judged by a Doctor: Recent songs are "bland and half-hearted"

David A. Tizzard commented that instead of creating different things to dominate their own market, BTS followed trends to conquer US music charts.

After many days of waiting, the first CD of BTS's new album " Proof" has been revealed. At the same time, the house group HYBE also introduced one of the three new songs appearing on this album. On May 9, BTS uploaded an image of a poster of a collection of songs included in the first CD of the album "Proof".

Accordingly, CD.1 has a total of 19 songs presented in chronological order. In particular, "Bone Singer" is a remake of the song released by BTS as a free music source in July 2013. This is a song that calls to mind the memories of the new BTS era.

This is also the first time "Bone Singer" has been featured on an official album. Notably, the final product on CD.1 "Yet To Come" - the title track - is also the new song introduced by BTS in this comeback.

On June 10, BTS will officially have a comeback with "Proof". Before this news, the group's worldwide fan community was restless, looking forward to the day when they could enjoy the meaningful album about the boys' journey of BTS.

Recently, the online community also found out an extremely interesting fact that with only the released songs announced on CD1 of the album "Proof", the BTS boys have reached more than 7 billion streams on Spotify. This is also an extremely impressive achievement, becoming the album with the most streams of Kpop idols.

With the great achievement before this comeback of BTS, fans couldn't help but be excited and proud. However, Dr. David A. Tizzard said that BTS's recent songs are bland and half-hearted. According to this expert, the group has lost itself since chasing the US charts.

BTS was originally famous for its hip hop style, strong music, synchronized choreography, and many difficult moves. Resonating with the development of the Internet, BTS gradually became famous and expanded its influence globally. With the ambition to conquer the Grammy, the group's recent songs such as " Dynamite", "Butter" and "Permission to Dance" are performed in English by the group.

The above songs were co-written by foreign musicians and have cheerful, upbeat music colors, favoring disco-pop, dance-pop, and EDM. In it, singer and songwriter Ed Sheeran wrote for the group the song "Permission to Dance". Hip hop colors, gloomy lyrics, about the difficulties and stumbles of youth at the time of BTS' debut were gradually replaced.

And it is the above change that makes BTS' music controversial. Experts say that BTS is losing its distinct color to try to follow the music trend in Europe and America.

David A. Tizzard - PhD in Korean Studies and teaches at Seoul Women's University, Hanyang University - commented in a recent article by The Korea Times that "Dynamite", "Butter" are bland and half-hearted. .

"BTS's star power ensures that the public will talk about their songs. But the songs themselves are boring, half-hearted. If released by new singers, they won't create any problems. any impact on the music scene, especially when they're up against Anderson Paak and Bruno Mars, who are really creative and imagine funk sounds in fun, original ways," said David A. Tizzard.

Meanwhile, with BTS's old songs, such as "DNA", "Fake Love", "Blood, Sweat and Tears", the doctor praised this series of works with bold philosophical ideas and existentialism. featured. According to experts, to be successful in the US, BTS must also follow the general formula that many artists operating in this region follow.

He emphasized, "Normally, most reports about BTS focus on numbers, not music. When listening to their recent songs, the audience can feel familiar and similar to songs. songs that often play on Western radio or charts".

David A. Tizzard commented that instead of creating different things to dominate their own market, BTS followed trends to conquer US music charts.

"It's a testament to BTS' popularity and standing in the industry, especially commercially. Korea, or at least BTS, can be great in the world at large. However, for To me, it seems to prove that for a Korean artist to achieve this level of success on the US charts, they have to make (or at least buy and perform) American music.

The question is whether K-pop can be successful globally despite the differences in culture, tradition, music, style. Or does everyone, like BTS, have to follow the standards in the market they're targeting?", pointed out David A. Tizzard.

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