Trieu Lo Tu reappeared, receiving a 'unique' privilege that made C-biz admire

No longer the "sister next door" with a controversial fashion style, the current Trieu Lo Tu is standing at the peak of her career with luxury privileges that any A-list star must aspire to.

"Unprecedented" privileges in Shanghai

Recently, the event of high-end jewelry brand Bvlgari in Shanghai has become Trieu Lo Tu's private stage. The actress born in 1998 surprised when she wore a Haute Couture design from fashion house Ronald van der Kemp – the outfit had just left the runway of Paris Fashion Week in just 3 days.

The media said that this was a "unique" treatment. Not only wearing the most high-end outfit, she was also the only ambassador to appear at the event, personally accompanied by the CEO of Bvlgari in China throughout the evening. This favor is the clearest proof of the "pet" position of the beauty surnamed Trieu in the eyes of luxury giants.

The journey to escape the label "Fashion disaster"

Looking at the current aura, few people remember that just 3 years ago, Trieu Lo Tu was a familiar name in the "black list" of fashion bloggers. At that time, she was constantly criticized for her cumbersome style: lace on top of lace, loose sleeves, and oversized flared skirts. These designs completely "swallowed" her physique and were considered inappropriate for her plump face.

The real turning point came at the end of 2024 at the Tencent Video event. With a gold fringe dress combined with a luxurious bun, the keyword "Trieu Lo Tu - luxurious temperament" immediately exploded on Weibo. From here, she shaped the style of "sweet - luxurious" (Sweet-Chic), marking the maturity in aesthetic thinking: restrained, confident and full of calmness.

"Push" from the screen to billion-dollar commercial value

Promotion in fashion is not the result of random luck, but is based on the great success of movies. In the second half of 2025, the drama starring her created an earthquake with 180 billion views across the platform.

The role of a brave office woman, rising from the bottom of society has helped Trieu Lo Tu smash the prejudice of "one-color actor". The image of the resilient character in the film and the real-life makeover resonated, creating a strongly inspiring story of maturity.

This attraction quickly translated into numbers: Brand sales: The brands she represented recorded an average growth of 27% immediately after the announcement. International influence: Tag Trieu Lo Tu's name exceeded 1.1 billion views on transnational platforms.

Courage after the storm of retirement

In order to have the status of "representing promotion" as it is now, Trieu Lo Tu used to go through harsh low notes. She once faced a violent illness and a sharp conflict with her former management company Galaxy Cool, which caused her career to stagnate. There was a time when the actress considered leaving the entertainment industry.

However, with a strategy of close communication with fans and persistent efforts, she made a spectacular comeback. Trieu Lo Tu does not build her position with flashy tricks, but with solid steps: using strength to guarantee views, using sales data to affirm value and using temperament to conquer the camera.

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