Trieu Le Dinh was 'ignored' by the big company, kicked out of the central position, and stood as a background

The new promotional campaign of a high-end cosmetics brand in China gathers many big stars, but it is surprising. Trieu Le Dinh, who is a global representative, was "ignored" by the big company, kicked from the central position and had to stand in a corner as a background.

Information about the latest promotional campaign of a high-end cosmetic brand in China is making Trieu Le Dinh's fan community surprised and disappointed. Although she is the Global Representative of the brand, Trieu Le Dinh completely lost her central position in the media layout, giving way to other faces. This blatant downgrading of the name makes the public ask a big question: Is the Queen of Rating being ignored by the brand or is this a consequence of her changing artistic direction?

Losing an important position, standing as a background

In the image of the new advertising shoot, gathering many stars such as Dong Tuyen, Tran Tu Ham, and famous influencers, what shocked the public the most was the location arrangement. The key central position did not belong to Trieu Le Dinh, who was once known as the Global Representative, but was ceded to someone else. Trieu Le Dinh only appears in the subsection of the media layout, a role that is considered lackluster and not worthy of her Grade A Traffic status.

It is extremely strange that an internationally influential actress like Trieu Le Dinh was pushed down to the role of background. Although some opinions say that this is a strategic change to diversify images and share spotlight, the majority of the audience is still inclined to the hypothesis that the brand is gradually ignoring her.

This is not the first time Trieu Le Dinh has been involved in a scandal of losing her name or being downgraded in the contract. Netizens also recalled the incident with furniture brand Shangpin, when the announcement that she was a global representative was removed after only 16 hours on official media channels. The frequency of flying the title color occurs too much, making the audience question the relationship between her and the brands.

Fans were absolutely silent, the reaction was admirable

Notably, if other fandoms often react violently when their idols are demoted, Trieu Le Dinh's fans choose to be absolutely silent. On Weibo, large fan accounts hardly post any articles defending idols or questioning brands. This made many netizens joke that Trieu's fandom is the most gentle and patient group in Cbiz.

However, there is another perspective that Trieu Le Dinh herself wants fans to keep a calm attitude and avoid creating more turbulence at a time when she is repositioning her image after divorcing Phung Thieu Phong. The actress chooses a more serious development direction, less participation in entertainment shows and prioritizes in-depth film projects. Therefore, the fact that she and her fandom avoid making noise with the brand is also a way to protect the image of a mature, calm and professional artist.

Trieu Le Dinh's switch to drama films made her reduce her traffic attraction. Brands have therefore begun to "ignore", sharing the spotlight for young faces who are strong in e-commerce and livestreaming, signaling a big change in the Chinese advertising market.

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