Phao said 1 sentence about the trailer of the movie "Rabbit!", Tran Thanh's reaction attracted attention

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Tran Thanh caused a stir when he spoke out about the "Evil" energy in the movie "Tho Oi!" (Oh, Little Rabbit!) amidst its box office success. The director also directly called on audiences to support the project so that it could officially surpass his own previous record.
An intellectual dialogue about "Evil" energy in cinema.
The story began with a lengthy analysis that went viral on social media, dissecting a shift in Tran Thanh's filmmaking philosophy. The author acknowledged the director's ability to touch upon Vietnamese family conflicts, but simultaneously warned about the increasingly evident presence of "Evil" energy – dark, untransformed instincts. The author argued that Tran Thanh is skilled at "dissecting" problems but lacks the strength to "heal" the wounds, resulting in film endings that often feel oppressive and fail to resolve the root of internal conflict.
In response to these insightful and professional comments, Tran Thanh left a lengthy "open letter" of over 600 words in the comments section. Instead of harshly refuting them, he chose a frank and civilized dialogue. The director shared his perspective on the two sides of "animal" and "human" that always coexist in each individual, affirming that everyone possesses a dark side. According to Tran Thanh, cinema is not only for learning but also serves as a warning to viewers to "avoid" mistakes. He emphasized that his guiding principle remains to foster empathy and spread love, but the way it is received depends on the "state of mind" of each audience member.
Ambition to conquer new heights and a "plea" to the audience.
While debates about its artistic merit continue, "Rabbit, Oh!" has officially reached a revenue milestone of 300 billion VND after only 9 days of release – one of the fastest growth rates in the history of Vietnamese cinema. With an average of over 4,000 screenings per day, the film completely dominated its competitors in the 2026 Lunar New Year film market.
Notably, upon reaching this impressive milestone, Tran Thanh excitedly posted a status update "pleading" with his fans: "Can you all help me push it past Mai's box office record? Come on everyone!" The goal the director was referring to was the 551 billion VND record of the film Mai – a work that took the world by storm in 2024. This appeal not only showed the enormous ambition of the "billionaire" director but also turned the box office race into a dramatic media story, where Tran Thanh put himself in a battle against himself.
Creative responsibility and its impact on the community's mindset.
The success of "Rabbit, Oh!" once again confirms Tran Thanh's masterful marketing strategy: always knowing how to transform dry statistics into lively public discussions. However, behind the records lies a thought-provoking reality about the responsibility of the creator. The interaction between the educated audience and the director shows that today's viewers are not only interested in revenue but also question the energy that the work radiates.
The fact that "Rabbit, Oh!" became Tran Thanh's fifth consecutive film to reach the 300 billion VND mark is proof of his understanding of audience tastes. But whether his ambition to surpass Mai's record will come true still depends on whether audiences will accept a storytelling style that delves into the haunting dark corners of the soul. Tran Thanh affirms that he will not stop his journey of conquering sophisticated audiences through cinema, regardless of any dissenting opinions.
The hidden details in Tran Thanh's "Tho Oi" reveal that they were hinted at beforehand?
Hải Dương17:05:39 24/02/2026Currently holding the title of the highest-grossing Lunar New Year film of 2026, Tran Thanh's "Rabbit, Oh!" not only attracts audiences with its thrilling elements and novel horror style but also with the densely interwoven metaphorical details throughout the film.

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