Pham Kim Dung: From the creator of Thuy Tien's victory to the one who was rejected by the pet chicken

Pham Kim Dung is known as the "cool" person behind the success of many Misses, especially Thuy Tien's historic victory. However, "Aunt Dung" recently suddenly became the object of being brushed off by Miss Yen Nhi, causing outrage.

Pham Kim Dung (born in 1979, hometown of Vinh Long) is a name that is no longer strange, known as "Miss Tycoon" – the person behind all successes and also the focus of all controversies in the Vietnamese and international beauty arenas. The journey of this businesswoman is a dramatic film, from a difficult childhood to the helm of a leading entertainment media complex, and the most recent is the subtle but no less bitter handling of the media crisis in the allegedly ungrateful attitude of a newly crowned "pet chicken".

From a poor childhood to a dream to change life in Saigon

Pham Kim Dung's childhood is a clear testament to the energy to rise from difficult circumstances. As the youngest child in a family of eight siblings, she soon had to face difficult months. At the age of 9, her family left Vinh Long for Ho Chi Minh City. Ho Chi Minh City to make a living, had to take refuge in a small shabby room, which used to be a place to raise pigs, work in the kitchen, and warehouses of acquaintances. Witnessing her parents working as a tailor with a precarious income, so much so that they could not afford medical treatment, her dream of changing her life and her sense of labor value were deeply formed in Kim Dung's mind.

During her student years, she studied and worked at the same time, juggling many different jobs to support her family. The first turning point was market research, then moved on to event organization and marketing. It is this valuable hiring experience that has equipped her with a solid foundation to confidently start a business in the future.

2006 marked a big turning point when Pham Kim Dung founded Golden Lotus Advertising and Communication Company. From a small agency, Golden Lotus quickly developed, becoming a "big man" in the media and entertainment industry, creating a complex of 5 specialized companies: Golden Lotus (communication, program and event production), PGM (telecommunications network content), Golden Plum (film production), Golden Sunshine (management, talent training) and Golden Lotus Entertainment Joint Stock Company (bringing Vietnamese beauty to international competitions).

The title of "miss tycoon" and unparalleled beauty empire

As the Chairman of the Board of Directors of Golden Lotus Entertainment Joint Stock Company, Ms. Pham Kim Dung has built an unparalleled beauty empire in Vietnam. The title "Miss Tycoon" is not an exaggeration when Golden Lotus is not only the management unit of a series of famous misses and runners-up such as Do My Linh, Ngo Thanh Thanh Tu, runner-up Diem Trang but also holds the copyright of 10 of the largest and most prestigious international beauty contests on the planet.

Among the prestigious copyrights that Golden Lotus holds are: Miss World, Miss Grand International, Miss Asia-Pacific, Miss International, (Miss Intercontinental... Owning these "exclusive" tickets has turned Ms. Kim Dung into an almost absolute decider of the fate of Vietnamese beauty representatives in the international arena.

Not only an organizer, Ms. Kim Dung is also directly considered a "cool" person in discovering and guiding talents. The most typical is the fact that she discovered Dang Thu Thao from the title of Miss Mekong Delta 2012 to later become the most beloved Miss Vietnam. Next, beauties such as Do My Linh, Ngo Thanh Thanh Tu, Huyen My, Diem Trang... all grew up under the direction of the Golden Lotus.

Under the right strategy and orientation of the tycoon, Vietnamese beauty has achieved many resounding successes in the international arena: Do My Linh won the Miss Compassion World award, Khanh Phuong reached the Top 25 Miss Supranational, especially the event that Nguyen Thuc Thuy Tien was crowned Miss Grand International 2021 and most recently, Huynh Thi Thanh Thuy was crowned Miss International 2024 (Miss International). These achievements not only affirm Vietnam's position on the beauty map but also firmly consolidate the power and prestige of Pham Kim Dung.

Difficult problem from the newly crowned "pet chicken": Cracks in the beauty empire

The illustrious careers of Ms. Kim Dung and Golden Lotus faced a significant challenge from the beauties they guided. The case of Miss Yen Nhi – Vietnam's representative at Miss Grand International 2025 – has shocked public opinion, posing a difficult problem about the relationship between "tycoon" and "pet chicken".

On the morning of October 5, Yen Nhi accidentally revealed a phone conversation lamenting with friends while her roommate was livestreaming. In the clip that went viral rapidly, Yen Nhi expressed her pressure, fatigue, and lamented about being "cursed up and down" by the audience, even blaming the "no investment" from the management company. She also said: "I said that from now on there will be no more livestreams, silence is the best. Livestream is something for them to cut, curse... In general, try to do a closed interview, take it back, then they will turn around." These words, even in the midst of outbursts, raised doubts about the ungrateful attitude and dissatisfaction of the post-2004 post-birth with the management company Golden Lotus.

Immediately, public opinion exploded into controversy, many people demanded to strip the crown of the girl who had just been crowned for less than a month. The initial reaction from the Golden Lotus was also extremely drastic. On the afternoon of October 5, Ms. Pham Kim Dung and the Miss Golden Lotus such as Y Nhi, Que Anh, and Le Hoang Phuong simultaneously unfollowed Yen Nhi on her personal IG page, a move that is considered a heavy "underground boycott".

However, after that, the "miss tycoon" had a skillful, soft but deterrent handling. She made a move to "soothe" under Yen Nhi's apology post, leaving a series of comments such as: "You are too sorry, you know you are too wrong, but in the face of the pressure and inquiries of friends, you are outbursted, but it is still very reprehensible" or "She has regretted it very much, have seen that you are really wrong, you also ask for forgiveness."

This reaction of Ms. Kim Dung shows a balance between maintaining discipline, deterring the queen from mistakes, and at the same time paving the way for forgiveness and retaining the image of the "pet chicken" who is fighting internationally. This not only shows the bravery of a leader, but also a subtle communication strategy, which helps to appease the public without weakening the power of the Golden Lotus.

Yen Nhi performed, but Mr. Nawat was buttery, was commented on suspended returns, mixed with "Aunt Dung"? Minh Lợi16:40:29 03/10/2025Miss Yen Nhi is currently in Thailand to attend Miss Grand International 2025. She went to the exam under a lot of pressure, in the context that the management company was facing many events, echoes from controversies related to Que Anh and Thuy Tien's scandal.