Luma Russo was born and raised in the state of Minas Gerais, southeastern Brazil. Before joining Miss Charm, she participated in the Miss Supranational Brazil 2020 contest and won the title of 2nd runner-up.

In addition to her modeling career, Luma is passionate about makeup, fashion, and travel. She once shared that every morning when she wakes up, she believes that the meaning of life is freedom - the freedom to go where you want, be who you want, and do what you want.

In 2023, Luma Russo was crowned Miss Charm 2023 held in Vietnam. Luma Russo performed excellently throughout the competition, from evening gown, swimsuit to the behavioral round. She made a strong impression on the judges and the audience with her confidence, charm and intelligence.

During the question and answer session, when asked about the meaning of life, Luma replied: "If I had to sum it up in one word - it's freedom. Freedom to go where you want, be who you want and do what you want. Be the woman you were meant to be, pursue your dreams and gain knowledge not only academically but also culturally, emotionally, so you can reach your full potential."

With her victory at Miss Charm 2023, Luma Russo received a cash prize of $100,000. She also became an icon of beauty, culture and tourism, contributing to promoting the image of Brazil and Miss Charm to the world. In addition, she was invited to participate in many international events and became the representative face of many famous brands.

Luma Russo's victory at Miss Charm 2023 is not only a milestone in her career but also a big step forward for the Miss Charm contest. This contest not only honors physical beauty but also highlights the intelligence, talent and dedication of the contestants. Luma Russo has proven that a modern woman can succeed in many different fields, from model, commercial pilot to cultural ambassador.

Despite winning an international competition, many fans of Luma Russo said that her activities were too bland after her term ended. Luma Russo crowned her successor at the Miss Charm 2024 final on December 21. Luma Russo mainly attended events in her home country of Brazil after her coronation, and was commented that she did not stand out.

Occasionally, the beauty accepts invitations to be a guest at beauty pageant finals. In March, Luma Russo appeared at the Puteri Indonesia 2024 final to crown Miss Charm Indonesia 2024. In addition, she also guested at the Miss Universe São Paulo finals, Miss Santa Catarina Supranational and the Miss Latin America pageant held in Bolivia.

Compared to the international beauty queens crowned in 2023, Luma Russo is also considered to be inferior in terms of media. She is also absent from beauty polls of beauty sites. After nearly two years of being crowned, Luma Russo's personal page also does not have much interaction. She currently has more than 70,000 followers on Instagram - a rather modest number compared to other international beauty queens.

During her tenure, Luma Russo participated in several cultural promotion events in Vietnam, took photos for magazines, advertised for several brands, participated in international exchange and cooperation programs, and was a guest at inspirational events held at universities in Vietnam. In addition, Luma also participated in many charity and social events. She participated in the breast cancer awareness campaign and the Pho for Love charity project organized by Sica, and participated in the Flowers Spread Love project with the goal of spreading the message of love.

Luma Russo always has special feelings for Vietnam, where she was named Miss Charm. The Brazilian beauty queen shared: "I always feel very welcome in Vietnam. The memories I have here will stay with me for the rest of my life. Besides this familiarity, I will also have many new experiences in the coming weeks."

As a beauty queen deeply interested in education and a speaker who has participated in exchanges at many universities, Luma Russo shared her inspiring views in front of a large number of students at Nam Can Tho University. Miss Charm 2023 confided that she felt very warm when she saw and interacted with young faces interested in educational activities, cultural connections, and constantly learning and improving themselves to grow up day by day.

Luma Russo has many compliments for the hospitality and enthusiasm of the students at the school as well as the Vietnamese people she has met. She assessed that the hospitality and care of Vietnamese people for international friends is unlike any other country she has visited. Along with that, she said that she has had experiences and inspirational lessons from all the young people she has met during her term.