Louis Pham failed to "bleach" both his hair and charity work, netizens kept calling his name out.

Tiktoker Louis Pham attracted attention with her bleached hair, but netizens criticized her for looking "less beautiful" and not as suitable as her previous dark hair color. At the same time, she continued to be embroiled in controversy when calling for charity after the "tarpaulin" scandal last year.

Tiktoker Louis Pham – real name Pham Nhu Phuong – is becoming the center of discussion on social media after appearing with a new look: platinum bleached hair. Once known for her personality, healthy brown skin and dark hair with a "Western" style, her change did not receive the support she expected. Many people think that her new hair makes her face pale, lifeless and loses the characteristic that once helped her stand out among the hot TikTokers.

Many comments on social media frankly said that Louis Pham's "whitewashing" was unsuccessful, even making her image "out of tune" compared to her usual style. Some people even sarcastically said that this change in appearance seemed to coincide with her efforts to "whitewash" her image after a series of charity scandals in the past, causing her every move to be scrutinized more closely.

At the same time as causing controversy with her new hairstyle, Louis Pham continued to stir up public opinion when she announced that she would use all the commission from a livestream sales session to donate to people in flood-affected areas. She affirmed that she would transfer all the money to the Vietnam Fatherland Front Fund and pledged to be open, transparent, and have a monitoring team. However, this promise was quickly questioned when the online community recalled the incident last year, when she was accused of "fake" charity.

Specifically, during the flood season last year, Louis Pham posted a photo hinting at transferring 500 million VND to support people in flood-affected areas. However, when the statement was released, the actual amount was only 500,000 VND. The incident caused her to be heavily criticized and labeled a "charity banner", seriously affecting her personal image.

This new charity appeal immediately created two opposing opinions. One side believes that transferring money through an official and supervised channel is a positive step, showing seriousness and a desire to correct mistakes. However, many people are still cautious, thinking that lost trust cannot be regained with just a promise. Some comments even sarcastically said that "hair is too bright, but trust is still dark", or "bleaching hair is easy, bleaching image is difficult".

This incident also caused Louis Pham to be compared with some KOLs who have been involved in charity scandals. In the era of strong social media development, where every action is scrutinized in every detail, maintaining a transparent and trustworthy image is a vital factor for public figures.

Louis Pham was once loved for her healthy appearance, strong style and straightforward way of speaking. However, the noise related to charity has seriously damaged her in the eyes of the audience. This time calling for help is considered a big "test" for her to regain trust - or continue to be the focus of criticism.

Although hair can be dyed again, public trust is not easily "washed away". For Louis Pham, this could be a decisive moment for both his personal image and future career.