Jungkook (BTS) makes a splash with "Seven", breaks Spotify record, shocks listeners

Jungkook's debut solo song just made history on Spotify, but its real appeal and impact on global Kpop surprised fans and experts even more than the number of listens.

Big Hit Music confirmed that " Seven ", Jungkook's (BTS) debut solo single released in July 2023, has officially surpassed 2.5 billion streams on Spotify. This is the first time a K-pop song has achieved this record, opening a historical milestone for the Korean music industry. and marking an important step for a K-pop solo artist in the international market.
Not only did it surpass BTS's "Dynamite" to become the most-streamed K-pop song on Spotify, "Seven" also solidified Jungkook's status as the top K-pop solo artist today. As of now, the total streams from all of Jungkook's solo releases have surpassed 9.4 billion, leading all K-pop solo artists.

Featuring rapper Latto, "Seven" is a catchy tune, combining rustic guitar and UK garage beats, telling a simple love story with the message of wanting to spend the whole week with your lover. Immediately after its release, the song climbed straight to No. 1 on the Billboard Hot 100 and Billboard Global 200 charts. Not only that, "Seven" also became the fastest song in Spotify history to reach 1 billion streams, after only 108 days from its release.
The appeal of "Seven" has not diminished even after more than two years of its release. The song has been on the Billboard Global 200 for 108 consecutive weeks, proving its outstanding endurance on global music platforms. Billboard also honored "Seven" as "the most popular hit in more than 200 countries outside the United States" on the International Power Players 2024 list, affirming Jungkook's widespread influence.

Following the resounding success of "Seven", Jungkook continued to release his first solo album "GOLDEN" in November 2023. The album quickly reached nearly 6 billion streams, becoming one of the most successful solo projects in Kpop history. International critics commented that "Seven" was the milestone that shaped Jungkook's solo era, setting artistic and commercial standards for an idol coming out of a global group.
On social media, BTS and international Kpop fan communities continuously celebrated the milestone of 2.5 billion listens of "Seven". The hashtag #Seven2_5Billion quickly climbed to the top of Twitter's global trending, while many fans called Jungkook "the new face of Kpop on Spotify". Many Western critics commented that the success of "Seven" has blurred the line between Kpop and the international mainstream music market.

This milestone also reflects the strong transformation of Kpop in the global market. From a genre considered a niche market in the West, Kpop has now truly integrated and competed on par with European and American artists. Jungkook's success proves that the model of solo idols after leaving the group not only exists, but can also reach the top of the world.
For Korean entertainment companies, this is a positive sign in their strategy to expand the international market. Instead of focusing only on developing music groups, investing in individuals like Jungkook, Jimin or Lisa, Rosé (BLACKPINK) is creating huge profits from streaming, advertising contracts and tours. International record labels are also starting to see Kpop as no longer a passing trend, but a stable part of the structure of the global music industry.

While Jungkook continues to set personal records, BTS is also preparing for a comeback after all seven members have completed their military service. The group confirmed that they will release a new album in spring 2026 along with plans for a global tour, sharing, "It will be a joint project that reflects each member's ideas, just like when we started our journey."
The achievement of 2.5 billion streams of "Seven" not only affirms Jungkook's enduring appeal but also elevates Kpop on the world music map, setting new standards for the next generation of global artists, and opening a new era for solo idols emerging from global groups.

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