IU claimed to have been in the face of MAMA for 11 years, the reason was the incident at MAMA 2014?

IU has almost disappeared from the MAMA Awards for the past 11 years, not attending even though she has been named the winner of many categories. The cause stemmed from an incident at the award ceremony in 2014.

As one of Korea's leading female solo singers, IU has always been among the most influential artists for more than a decade. Every time she releases a new product, she immediately "sweeps" the domestic charts, maintaining the title of "queen of digital music". However, IU's continued absence from the 2025 MAMA Music Awards once again caused the audience to discuss the reason why the singer has not appeared at this event for 11 years.

With the growing influence of K-pop, the level of interest in MAMA is increasing, and the absence of any big star is easy to cause a stir in public opinion. In 2025, IU will be honored in the Top 10 female artists voted by the audience. However, fans absolutely did not see her appear on the red carpet or the stage to receive the award.

In fact, the last time IU participated in MAMA was in 2014 in Hong Kong. At that time, she won two important awards: Best Female Artist and Singer with the Most Favorite Voice. It was one of IU's memorable years in music. However, since this milestone, the singer has never returned to MAMA.

At the end of 2015, Korean media simultaneously reported that IU would not attend the major music awards ceremonies of the year, stemming from a conflict between IU representatives and the organizers of MAMA 2014 . An industry source revealed that IU was assigned to perform three songs but ultimately only received two awards, leading to a behind-the-scenes controversy about the crew's award expectations compared to the actual results.

This information immediately caused a "storm" on social networks, forcing IU's management company to deny it. The representative said: "IU's boycott of award ceremonies is not true. We have never received a request regarding attendance from the organizers. IU was unable to attend the 2015 Melon Music Awards because she was busy with a fan meeting in China. As for MAMA 2015 , she did not receive an invitation. Attending other awards ceremonies is still being considered because of the busy domestic tour schedule."

Although the company has repeatedly emphasized that there is no "boycott", IU's prolonged absence over the years continues to raise questions from the public. In the 2017, 2020, 2021 and 2024 seasons, IU was named in many categories such as Best Female Artist or Favorite Solo Artist, but she did not attend. Instead, the female singer sent a thank you video for the organizers to broadcast.

Entering the period of 2020 - 2025, IU's acting career is increasingly prosperous, bringing her a series of new achievements besides music. Even though she is just a "horizontal" actor, IU quickly proved her diverse acting ability. Films such as "Behind the Scenes of Entertainment", "My Uncle", "Moonlight Lover", "Spooky Hotel" or "When Life Gives You Tangerines" all created a great resonance, helping her name to be widely covered in the film industry.

In particular, "When life gives you tangerines" became a big boost for IU's acting career. There are rumors that the producer pays up to 500 million won per episode, but IU has denied it. However, experts say that after this success, IU's remuneration will definitely increase sharply in the future.

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