Hua Chenyu buys 3 plots of land to "build houses for fans," an announcement that has shaken the Chinese entertainment industry.

The keyword "Hua Chenyu buys 3 plots of land" shot straight to the top of search trends after the singer's latest announcement at a recent concert. Chinese netizens are buzzing with discussion, and fans are excited about their idol's bold move.

Specifically, at the final leg of his "Mars" concert in Shenzhen, China, Hua Chenyu once again stirred up strong emotions among his fans. Midway through his performance, the singer unexpectedly stopped and shared an important piece of information: "Previously, our 'park' was going to a city, finding a location, and renting a piece of land. But with version 2.0, we will build a real 'home' specifically for Mars."

The brief but meaningful announcement immediately caused the audience to erupt in cheers. Hua Chenyu revealed that he had purchased three plots of land permanently in a place with a climate that feels like spring all year round. This means that the "Mars Paradise" concert model, which has been in place for many years, will officially shift from temporary land leases to long-term ownership – a major turning point in the singer's concert organizing career.

Shortly after, Hua Chenyu posted another message: "Looking forward to meeting everyone at the Martian Paradise 2.0 when spring is warm and flowers are in bloom!" Although he didn't reveal the location, the media quickly noted that there aren't many cities in China that are known for having "spring-like weather all year round."

Fans quickly uncovered a clue. Last December, a company called Yunnan Warm Home Cultural Tourism Co., Ltd. completed its business registration, with an address in Chengjiang City, Yunnan Province. "Warm Home" is also the title of a song by Hua Chenyu, further reinforcing fans' belief that this project is directly related to him.

According to publicly available information, this company was established by Shanghai Shengheng Hongyin Cultural Media Company, in which Hua Chenyu holds 99% of the shares, and Beijing Asia-Mei Times Cultural Media Company, the unit that has organized the "Mars Concert" for many years.

On February 9th, when contacted by the press for verification, the Chengjiang City Investment Promotion Bureau stated that the local authorities had begun land leveling work. A representative shared that they had high expectations for the project's early implementation.

In fact, the idea of ​​"building a park" wasn't a spur-of-the-moment decision. Hua Chenyu shared that since 2018 he had harbored the desire to create a "home" for his fans that they could return to regularly. From that, the "Mars Paradise" concert model was born, completely different from traditional concerts. Instead of renting an existing stadium, his team found an empty plot of land and built from scratch. In 2021, the "amusement park combined with a concert" model officially took shape.

In 2023 in Nanjing, the team took up the land months in advance to complete the infrastructure, creating a space including a main stage, experience zones, and food courts. Audiences not only watched performances but also participated in a multi-day festival. However, the biggest limitation of this model is its temporary nature. Therefore, owning the land permanently is considered a necessary upgrade.

Previously, in the summer of 2024, he caused a sensation when he held a sunrise concert by the sea in Yantai, starting at 3 AM. Tens of thousands of spectators waited for the sunrise to the sound of music. When the song "Towards the Sun" reached its climax, the sun rose above the sea, creating a breathtaking moment that went viral on livestream.

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