The Korean Business Research Institute has just announced the January 2025 brand reputation rankings for Kpop girl groups.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data from December 12, 2024, to January 12, 2025.

Girl group BlackPink is expected by fans to have an explosion in 2025.

Blackpink maintained the top spot for the third consecutive month, with a brand reputation index of 10,162,333. The group's high-ranking terms in the keyword analysis included "Rosé," "APT.", and "Billboard."

The highest-ranking related terms included “all-kill,” “record,” and “outperform.” The group’s positivity-negativity analysis showed 92.89% positive reactions.

aespa maintained its second place with a brand reputation index of 6,400,635 points, up 39.90% from the previous month. IVE also maintained its third place with a brand reputation index of 5,748,658 points, up 47.43% from December.

(G)I-DLE rose to fourth place after seeing a 91.0% increase in their brand reputation index, bringing their total score to 4,608,522 points for January. Finally, TWICE rounded out the top five with a brand reputation index of 4,015,031 points, marking a 33.67% increase from December 2024.

In 2025, the news that BLACKPINK will return to the music scene with a "nailed" project, a world tour, promises to be one of the most anticipated events in the near future. However, the detailed plan for the 4 girls' comeback is still a mystery, because YG has not officially confirmed it yet. It is known that Blackpink will return as a full group this year, marking their first comeback in three years since "Born Pink" in 2022.

Recently, the Korean media has made predictions about BLACKPINK's comeback plan, attracting a lot of attention from fans. Accordingly, the Korean press informed: "BLACKPINK's new album will be released in May, along with a tour in Asia, North America and Europe. BLACKPINK's full comeback promises to write a new page in Kpop history as soon as the album is released."

Speculation from the Korean media has made BLACKPINK's fan community "restless" because of the epic comeback. Fans expect that the group's upcoming world tour will "break" the records that BORN PINK 2023 has achieved.

At the same time, the Korean media's belief that the release of BLACKPINK's new album in May 2025 will write a new page in Kpop history seems to be correct, because any music product labeled BLACKPINK has created a big buzz globally, creating "unprecedented" achievements for the music industry of the land of kimchi.

Fans also hope that the news that BLACKPINK will release a new album this year will come true. Because despite being a globally successful group, in reality, the small number of songs and albums that BLACKPINK has released over the past 7 years of their debut has long been a sore point in the fan community.

On the other hand, BLACKPINK's comeback plan, as reported by Korean media, has made people extremely happy because of its grandeur and similarity to BTS's comeback plan. Remember, before that, HYBE's boy group was also said to return to the music scene in 2025 with a new album and world tour.

While each member has been active with solo projects—Rosé led the trend of “APT.”, Jennie and Lisa have released solo tracks, and Jisoo has been building her acting career—the group is now ready to reunite for a comeback and world tour, creating excitement in the music industry.