Bad Bunny caused a sensation at the Super Bowl, but Trump still criticized him, revealing the meaning behind jersey number 64.

Bad Bunny once again became the focus of global popular culture after his halftime performance at Super Bowl LX on February 8, 2026, at Levi's Stadium in Santa Clara, USA.

The Puerto Rican artist not only set a new milestone in terms of audience numbers but also caused a stir in politics and public opinion.

Bad Bunny's performance attracted 135.4 million viewers, officially breaking the previous record set by Kendrick Lamar in 2025 (133.5 million) and surpassing Michael Jackson's 133.4 million viewership in 1993. This makes him the artist with the most-watched halftime show performance in Super Bowl history. Even more remarkably, this was the first time in the event's history that the performance was presented entirely in Spanish, becoming a symbol representing Latin music and culture on the biggest stage on the planet. Bad Bunny transformed the halftime show into a colorful journey celebrating Puerto Rican heritage and the Latino community in the United States.

His stage was designed as a cultural narrative, featuring images and rhythms characteristic of Latin music, along with details reminiscent of traditional architecture and the festive atmosphere of street performances. Bad Bunny presented a series of songs from his career over a period of 13-14 minutes, transforming the show from mere entertainment into a profound tribute to his audience and homeland.

However, the performance sparked intense controversy in the United States. President Donald Trump publicly criticized the show on the social media platform Truth Social in harsh terms, calling it "absolutely terrible, one of the worst shows ever" and even describing it as "a slap in the face to America." Trump asserted that the show "made no sense," "insulted the greatness of America," and that "nobody understood the lyrics Bad Bunny was singing." He also criticized the choreography, calling it "disgusting" and particularly inappropriate for children watching on television.

However, Trump's reaction didn't stop there: in his words, the Spanish-language performance and the style of stage presence at the Super Bowl did not represent "American standards of creativity or excellence" and "did not reflect the nation's standards of success." These criticisms followed his earlier reactions to the selection of Bad Bunny for the halftime show, which he had previously called a "ridiculous" decision.

Trump's strong reaction ignited controversy surrounding the performance, elevating it beyond music to become a symbol of cultural and political dialogue in America. While some audiences strongly supported Bad Bunny for his message of unity and multiculturalism, conservative voices focused on linguistic differences and feelings of national identity.

Beyond the political controversy, fashion also garnered attention at this year's Super Bowl. For the first time, the Zara brand made a prominent appearance when Bad Bunny wore an outfit from the brand on stage, with the number 64 printed on his shirt sparking curiosity and becoming one of the most widely discussed highlights on social media after the event.

The 2026 Super Bowl LX event was therefore not just a sporting event attracting hundreds of millions of viewers, but also a milestone in popular culture, reflecting broader changes and debates in American and global society about language, culture, and identity. Bad Bunny not only broke audience records but also raised a major question about the boundaries between entertainment, politics, and cultural heritage in the modern era.

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